Brand Manager

As a Brand Manager in the skincare industry, you play a crucial role in maintaining and enhancing the company's brand image. Your creativity and ability to generate new ideas are essential for success in this role. - Take ownership of implementing comprehensive content strategies to enhance the company's digital presence. - Supervise and ensure the implementation of quality content strategies across multiple brands and platforms. - Develop and implement brand strategies to increase market share and brand awareness. - Conduct market research to identify customer needs, preferences, and trends in the skincare industry. - Create and execute marketing campaigns to promote skincare products and attract new customers. - Ensure all marketing collaterals follow brand guidelines, tonality, language, and color. Maintain visual coherence. - Collaborate with cross-functional teams, including product development and sales, to ensure brand consistency and alignment. - Develop and manage compelling product descriptions and promotional content for various online marketplaces to drive sales and enhance visibility. - Manage and optimize website content to reflect promotional activities, seasonal campaigns, and overall marketing strategies. - Analyze audience data and interactions to refine content strategies and ensure our messaging resonates with our target market. Qualification Required: - Bachelor's degree in marketing, business administration, or a related field. - Experience: Minimum 3-4 years in content creation and copywriting, with a preference for experience in a D2C brand, the beauty industry, or an ad agency. - Excellent writing, editing, and storytelling abilities and communication skills. - Ability to think creatively and develop innovative marketing strategies. - Proficiency in market research and data analysis. - Strong understanding of marketplace content, website management, social media strategies, and marketing copy. - Strong project management skills and ability to meet deadlines. - Familiarity with digital marketing tools and platforms. - Experience in managing online retail platforms and e-commerce channels. - Strong leadership and managerial skills.,