Brand Manager

brand manager

Objectives of this role

Understanding the behavior of the target audience and acting as a brand solutions manager

Expand the brand image and market share and improve the overall brand perception, by being a brand identity manager

Maintain budgets, predict market trends and sales, along with assessing KPI and ROI

Increase product sales by acting as a sales brand manager, by integrating perfectly with the sales team

Lead brand campaigns by collaborating with teams across different verticals such as sales, marketing, creative, legal, and so on.

Responsibilities

Conduct market studies and identify opportunities by being a diligent marketing brand specialist

Undertake brand reputation projects and figure out the brand positioning

Design brand communication strategies along with the brand director and use the right media to communicate them

Adhere to established budgets, estimates and performance indicators

Measure success and produce reports on how a campaign did, keeping in mind KPIs and ROIs

Devise further growth strategies, and implement them from a brand innovation manager's point of view.

Required skills and qualifications

Prior work experience as a brand manager, or experience in assistant brand manager roles.

Up-to-date with new marketing trends and basic brand manager tasks

Excellent command of the English language along with written and verbal skills

Compelling research and analytical skills

Digital marketing knowledge will be an added advantage.

Preferred skills and qualifications.

Bachelor's degree in business, marketing, or related fields

Perspective to see marketing from a global brand specialist's point of view that aids expansion and growth

Ability to think creatively and work cross-functionally within the brand manager job scope.