Brand Manager

As a Brand Manager in the retail fashion industry, your primary responsibility will be to shape and enhance the brand's identity and development. This includes defining and maintaining a strong brand voice, aesthetics, and positioning. You will oversee various aspects such as logo design, packaging, and website visuals to ensure they align with the brand's vision. Additionally, developing guidelines for consistent messaging across all platforms will be crucial for brand consistency. In your role, you will be required to conduct market research and trend analysis to stay updated on market trends, competitors, and customer behavior. By identifying emerging fashion trends and integrating them into campaigns, you will help keep the brand relevant and appealing to the target audience. Planning and executing marketing campaigns, both online and offline, will be a key part of your role. Working closely with designers, influencers, and marketing teams, you will create engaging content to drive brand awareness and customer engagement. It will be essential to optimize these campaigns using analytics and customer feedback to ensure maximum impact. Managing the brand's social media presence on platforms like Instagram and Pinterest will also fall under your responsibilities. Leveraging influencer partnerships and user-generated content to boost visibility and engagement will be crucial for expanding the brand's reach. Ensuring a seamless and aligned online shopping experience with the brand ethos will be vital for enhancing customer experience. Collaborating with UX/UI teams to create intuitive and visually appealing e-commerce platforms will be necessary to provide customers with a satisfying shopping journey. Tracking key performance indicators such as customer acquisition cost (CAC), lifetime value (LTV), and return on investment (ROI) on campaigns will be part of your regular tasks. Utilizing tools like Google Analytics, Shopify, or other platforms for performance tracking will help in assessing the brand's progress and making data-driven decisions. If you have experience in the retail or e-commerce fashion industry, possess strong brand management skills, and are adept at combining strategy, creativity, and analytics, we invite you to share your updated resume along with your salary details with us via email at jobs@glansolutions.com or contact Satish at 8802749743. This is a full-time position based in Gurgaon, Haryana, with a day shift schedule. We prefer candidates who can reliably commute to Gurgaon or are willing to relocate before starting work. As part of the application process, please provide details on your current salary, expected salary, notice period, and current location. We look forward to potentially having you join our team as a valuable Brand Manager contributing to the success and growth of the fashion brand in a dynamic and competitive market.,