Brand Manager

Job Description

Brand Manager in a manufacturing company is responsible for developing and executing strategies to enhance the company's brand image and market presence. This includes analyzing market trends, managing brand communications, and collaborating with various teams to ensure consistent brand messaging. The role also involves monitoring brand performance, managing budgets, and driving brand loyalty and business growth. Key Responsibilities: Brand Strategy Development & Implementation: Creating and executing strategies to build brand awareness, enhance brand equity, and drive brand loyalty. Market Research & Analysis: Conducting market research, analyzing consumer trends, and monitoring competitors to identify opportunities for brand growth. Brand Messaging & Communication: Ensuring consistent brand messaging across all channels, including advertising, product development, online and offline promotions, and social media. Campaign Management: Developing and managing marketing campaigns, including advertising budgets, media planning, and evaluating campaign effectiveness. Collaboration & Teamwork: Working closely with product, sales, and marketing teams to ensure alignment and consistency in brand efforts. Performance Monitoring & Reporting: Tracking brand performance metrics, analyzing data, and reporting on the success of brand initiatives. Budget Management: Managing budgets for brand-related activities and ensuring efficient allocation of resources. Stakeholder Management: Collaborating with internal teams and external agencies to support brand initiatives. Staying Current: Keeping abreast of industry trends, competitor activities, and emerging technologies relevant to brand management. Skills & Qualifications: Analytical Skills: Ability to analyze market data, consumer behavior, and campaign performance. Strategic Thinking: Ability to develop and implement long-term brand strategies. Communication Skills: Excellent written and verbal communication skills for conveying brand messages and collaborating with teams. Creativity & Innovation: Ability to develop creative and innovative marketing campaigns and brand initiatives. Project Management: Ability to manage multiple projects simultaneously and meet deadlines. Job Types: Full-time, Permanent Pay: ₹20,000.00 - ₹50,000.00 per month Benefits: Health insurance Paid sick time Provident Fund Schedule: Day shift Fixed shift Morning shift Supplemental Pay: Overtime pay Performance bonus Quarterly bonus Yearly bonus Experience: Brand manager: 5 years (Required) Work Location: In person