Brand Manager

Job Description

Job Scope of the role: The person would be responsible to build the Titan\u2019s fragrance brand. Digital is one of the key and the lead medium for the brand. The person should have a flair for fashion & lifestyle space. The person needs to have an eye for aesthetics and understand nuance of fashion marketing. The person also needs to have a strong understanding of digital media both for performance as well as brand marketing. Roles and Responsibilities: This business-critical role will drive strategic thinking and execution excellence through brand marketing across traditional and digital channels, measurement, reporting & consumer research. Act as brand custodian and drive impact for brand growth. Define the marketing and communications strategy across channels and customer cohorts to deliver the business goals. Leverage customer insights to understand the overall brand health and build relevant brand properties and campaigns to drive brand metrics. Drive creative and communication development to ensure consistent and concise messaging to the customers. Digital \u2013 Building digital influence for the brand is one of the key aspect of this role. Build the social media presence of the brand by rolling out relevant content, own the content calendar & build the brand buzz through influencers/collabs. Performance marketing \u2013 Drive performance marketing initiatives across own platforms and market places. Grow the market places ecom for the brand through always on visibility. Build strong bottom of the funnel conversion through a mix of search, crm & display campaigns. Collaborate with external agencies like Creative, Digital, Media, PR to drive brand priorities and its execution. Influence without authority a wide bench of senior stakeholders to shape and deliver the customer and business priorities. Work Experience Desirable Experience MBA from Tier 1 / premium institute. 5 -10 years of brand management Experience. The person should have a strong digital experience spanning across social & performance marketing Experience of working with various agencies like research, creative, digital, performance marketing, media and PR. Should have experience in handling digital platforms Keen eye for consumer insights and creative development with sharp messaging. Preferred marketing experience in FMCG/Ecommerce/lifestyle/fashion industries.