Brand Manager

Job Description

Role & responsibilities Brand Strategy Development: Help the management develop marketing strategies aligned with business goals and implement them accordingly. Research and identify target audiences and their online behaviours. Develop strategies and tactics to align stock movement with the targets. Stay updated on the latest marketing trends (Digital & Non-digital) and best practices to ensure continuous business growth through digital ads/corporate films/videos Campaign Management: Plan, execute, and optimize marketing campaigns across various channels (Direct marketing, Events Management, digital platforms etc.) in collaboration with the Company's marketing partners Manage and allocate marketing budgets effectively. Supervise digital & other localized marketing activities (Visual Dcor Ideas & POP) at store level. Brand Performance Tracking: Track KPIs such as brand awareness, perception, and market share. Prepare and present regular brand performance reports to leadership Content Creation and Management: Develop & oversee the creation of engaging and high-quality content for various platforms. Ensure consistent brand messaging across all channels. Manage social media presence and content calendars. Data Analysis and Reporting: Track and analyse key performance indicators (KPIs) to measure campaign success. Identify areas for improvement and optimization based on data analysis. Prepare reports and present findings to stakeholders. Team Management: Collaborate with the marketing agencies & other departments to ensure seamless communication and alignment of marketing efforts.