Brand Manager

1. Target Achievement

• Deliver defined

  growth, sales, and profit targets

  for assigned zones/markets.
• Drive

  market share gains

  for consumer brands across skin care, baby care, and personal care segments.
• Identify opportunities for

  new product launches

  and ensure successful entry into the market to generate revenue and marketing contribution.
• Expand

  consumer and retailer base

  through innovative programs and channel expansion.

2. Brand Strategy and Planning

• Develop and implement comprehensive

  brand plans

  aligned with business goals.
• Define

  brand positioning, value proposition, and competitive differentiation

  within the consumer space.
• Analyze

  consumer insights, retail trends, and competitor activities

  to shape strategy.
• Translate market data into actionable brand initiatives that resonate with

  end consumers and trade partners

  .

3. Marketing Campaigns and Initiatives

• Design and execute

  integrated marketing campaigns

  (digital, in-store, influencer, and trade activations) targeting consumers, mothers, and caregivers.
• Build strong

  consumer communication

  around product benefits, emotional connect, and lifestyle relevance.
• Partner with

  sales and trade marketing teams

  to ensure effective campaign rollouts in modern trade, e-commerce, and general trade.
• Oversee creation of

  consumer-facing assets

  (packaging, POS materials, digital creatives, social media content, product education).

4. Product Lifecycle Management

• Manage

  end-to-end product lifecycle

  including launches, rebranding, packaging upgrades, and line extensions.
• Monitor

  brand performance, pricing, promotions, and portfolio optimization

  to maximize profitability.
• Continuously evaluate opportunities for

  innovation and differentiation

  in the skin care, baby care, and personal care categories.

5. Cross-Functional Collaboration

• Work closely with

  sales, trade marketing, and channel partners

  to drive retail visibility and consumer pull.
• Coordinate with

  R&D, supply chain, and regulatory

  teams to ensure timely product development, availability, and compliance.
• Partner with

  digital marketing teams

  to amplify online presence and consumer engagement.

6. Budgeting and ROI

• Manage

  brand marketing budgets

  efficiently across ATL, BTL, and digital spends.
• Track and report

  ROI on marketing investments

  ; make data-driven decisions to optimize resources.
• Ensure continuous improvement through

  consumer feedback and market performance analysis

  .

Experience

• 8–10 years

  of experience in

  brand management, marketing, or product management

  within

  consumer-oriented industries

  .
• Proven track record of working with

  FMCG, consumer healthcare, or personal care brands

  (skin care, baby care, mother care, hygiene, wellness, OTC).
• Hands-on experience in

  product launches, digital campaigns, and consumer promotions

  .
• Exposure to

  modern trade, general trade, and e-commerce channels

  .