Brand Manager

Job Title :

Reports to :

Key Deliverables :

Brand Planning and Strategy

- Prepare brand architecture (competition, products, launch etc), competition analysis, sub brand wise marketing spend analysis, scope of launch of new products/variants, pricing strategy

Brand Communication

- Liaise with agencies and share brief as per architecture, review and approve best route for communication, monitor pre-production stage and communication effectiveness post launch

New Product Development and Launch

- Understand scope for new products/variants vis-à-vis target market/geography/segment and provide brief to PD team

- Coordinate for CPT and analyze CPT results along with financial viability

Business Planning and delivery

- Analyze product performance SKU/Geography wise, forecast sales, review return on marketing spends

Packaging Development

- Provide inputs on graphics/structure to agencies/Packaging development teams and evaluate feasibility (Cost, logistics), conduct and analyze pack test

Market Research

- Provide brief to MR/Agencies on research requirements and research design (target group, platform, market, no of people etc), validate design and review final research output

Trade promotion and media implementation

- Prepare media briefs (objective, route, target, cost etc.) and share with media partners, monitor the execution and evaluate the outcomes vs objective of media initiative

- Conceptualize trade promotion schemes and identify and negotiate with vendors

Knowledge

-Market research principles and statistical tools

- Media platforms – Digital, Social, Print and event designs

- Brand management and communication

- Knowledge of channels, sales operations

Competencies

-Strong analytical ability - Innovate

– (Create new and different) - Deal with ambiguous environment

- Measure outcomes and connect with action

- Collaborate with multiple stakeholders

- Strong Presentation skills

Experience and Educational qualification

-MBA (Marketing) from premier campuses

- 2 to 5 Years of Work Experience

-Minimum 2 Years of Experience in brands

- Candidate should have handled brands/sub brands independently

- Independently managed product launches, media campaigns

- Experience of sales is desirable

Personal Attributes

-High degree of creativity

- High result orientation

- High energy and passion towards their product speciality