Brand Manager for FMCG - 5 to 7 Years experience

Job Description: Brand Manager

Position Overview: The Brand Manager will be responsible for developing and executing brand strategies to enhance brand equity, drive market share, and achieve profitable growth. This role requires a strategic thinker with strong marketing skills and a deep understanding of FMCG market.

Key Responsibilities:

1. Brand Strategy and Planning:

• Conceptualize & execute effective marketing architecture in line with the consumer persona and provide inputs to R&D on new product development and launches

• “Digital first mindset” – familiarity of tools to execute tasks like buying, performance marketing, analytics etc. by oneself

2. Market Analysis and Consumer Insights:

From a consumer and customer marketing perspective

• Market Research: Include responsibilities related to conducting market research to understand consumer behavior, market trends, and competitive landscape

• Consumer Insights: Emphasize the importance of leveraging consumer insights to inform brand strategies and marketing campaigns

3. Marketing and Communication:

• Design and execute marketing campaigns across offline & online channels (digital, print, TV, etc.) Support creative asset development (ads, packaging, POS material)

4. Digital and Social Media Expertise:

• Digital Marketing: Emphasize proficiency in digital marketing, including SEO, SEM, social media, and content marketing

• Social Media Management: Highlight the importance of managing the brand's presence on social media platforms and engaging with the online community

5. Innovation and Product Development:

• Product Innovation: Mention the role in driving product innovation and development based on market needs and consumer feedback.

• Launch Strategies: Include responsibilities for planning and executing product launches

6. Cross-functional Collaboration:

• Team Coordination: Highlight the need for collaboration with cross-functional teams such as sales, R&D, supply chain, and finance to ensure alignment and execution of brand strategies

• Stakeholder Management: Experience of building & contructing partnerships. Onboarding partners to execute strategies, including managing relationships with external stakeholders like advertising agencies, media partners, and vendors

7. Performance Metrics and Reporting:

• Data Analysis: Specify the need for analyzing sales data, campaign performance, and other key metrics to measure the effectiveness of brand initiatives.

• Reporting: Include regular reporting on brand performance, market share, and ROI to senior management

8. Ownership of topline:

• Responsible for the achievement of the brand sales target

9. Technology enablement to drive savings:

• Implementation of brand technology solutions to streamline processes like content creation and approval, performance monitoring, streamlining repetitive tasks reducing time and costs

Measurable outcomes:

• Increasing brands market share

• Running successful marketing campaigns that drive engagement and conversions

• Increase brand recall and recognition among the target audience

• Build positive image and reputation for the brand

• Achieving financial targets and contributing to the company's profitability

Key Performance Indicators (KPIs):

• Brand sales target & NPI sales target achievement

• Market penetration / Numerical distribution

• ROI on marketing spend and budget adherence

• NPS

Preferred Candidate Profile:

• Experience: Minimum 8 years of experience in brand management, with a proven track record in the FMCG industry.

• Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA preferred.

• Skills:

• Strong strategic thinking and analytical skills

• Excellent communication and interpersonal abilities

• Creative mindset with the ability to innovate and think outside the box

• Proficiency in digital marketing and social media management

• Strong project management and organizational skills