Job
Description
Role not for you, but know the perfect person for itRefer a friend, and make Rs 10K if successfully placed :) Refer Earn! Job Summary: As the Brand Marketing Lead., you ll be at the helm of how the world sees, feels, and engages with our brand. This is a senior strategic role focused on brand equity, consumer perception, and long-term storytelling. You ll work closely with founders and leadership to shape our brand narrative, develop breakthrough campaigns, and foster deep emotional connections with our audience across every touchpoint from digital to retail shelves. You re not just a marketer you re a brand thinker, a culture builder, and a tastemaker. What You ll Do Own the long-term brand vision, positioning, and strategy across all touchpoints. Lead the ideation, execution, and performance tracking of 360 brand campaigns and product launches. Define and direct the brand s creative identity, voice, and visual language across all formats and platforms. Build and execute influencer, community, and creator-led programs to grow brand advocacy and cultural relevance. Oversee brand storytelling efforts across packaging, digital, content, PR, and partnerships. Drive brand PR and founder thought leadership by shaping key narratives and managing media relationships. Collaborate cross-functionally with product, e-commerce, content, and customer experience to ensure brand consistency. Act as a brand steward in all strategic conversations and go-to-market plans. What We re Looking For 7-10 years of experience in brand marketing, creative strategy, or consumer brand leadership. Proven track record of building and scaling consumer brands, especially in D2C, lifestyle, or design-first categories. Strong instincts in visual identity, copy, storytelling, and consumer engagement. Understanding of Indian culture, consumer psychology, and trends especially among millennial and Gen Z demographics. Excellent leadership, project management, and stakeholder communication skills. Entrepreneurial, curious, and deeply passionate about purpose-led brand building.
