Brand Communications Manager

Job Description

As we build the next global benchmark in the luxury wedding space by 2030, we are searching for a Brand Communication Lead who is not just a communicator — but a growth engine, relationship builder, strategist, and cultural evangelist. Key Responsibilities 🚀 Revenue & Growth Design and implement communication strategies that directly contribute to lead generation, conversion, and revenue growth. Work closely with the marketing team to build customized sales funnels that convert aspirational brides and elite planners into long-term clients. Lead strategic sales pitches, storytelling decks, and campaign proposals that win hearts and close deals. 🤝 Client Acquisition & Relationship Management Build, nurture, and retain deep relationships with B2B and B2C clients — luxury planners, couture designers, hospitality partners, and HNIs. Seamlessly onboard new clients with an elevated, guided experience — from first inquiry to final film delivery. Establish a system of long-term client nurturing and repeat business, turning every client into a brand evangelist. 🌍 Brand Representation & Promotion Be the face of Novella at weddings, industry events, bridal expos, and luxury networking circles. Build collaborations with influencers, fashion icons, wedding bloggers/pages, and digital platforms for visibility and lead flow. Represent Novella across online (Instagram, LinkedIn, Webinars) and offline (wedding shows, trunk events, launch campaigns) platforms with confidence and storytelling precision. 📊 Strategic Collaboration & Funnel Design Work hand-in-hand with creative, marketing, and sales teams to: Design and monitor lead generation funnels Create communication strategies per sub-brand under WEVOIR (Novella, Events by Novella, Twigs on Lens, First Frame Studio) Pitch the right brand to the right audience with tailored narratives You’re Right for This Role If You... Are strategically sharp and emotionally intelligent — can pitch like a CEO and follow-up like a friend. Have a proven track record of revenue generation, client conversion, and relationship retention. Understand the wedding, luxury, fashion, or creative services industry — and have experience dealing with high-end clientele. Can confidently present, pitch, host, and engage at events — from 1-on-1 meetings to 500-person expos. Know how to work with CRM systems, lead tracking tools, proposal builders, and email marketing workflows. Are dynamic with your timing, availability, and adaptability — especially for shoots, weddings, and high-pressure client timelines. Are an outgoing, strategic communicator with high emotional intelligence and presentation skills. Have experience in high-value service industries (luxury weddings, fashion, hospitality, creative agencies). Thrive in dynamic environments, love travel, live for big moments, and stay calm in chaos. Can think like a founder, act like a partner, and lead like a storyteller. Bonus Power Plays Experience in luxury PR, influencer marketing, or brand partnerships Background in event marketing or wedding brand strategy Has a network of planners, influencers, or wedding vendors Knows how to leverage AI and automation tools for outreach, communication, and funnel optimization Perks & Benefits 💼 Competitive Salary – aligned with your talent, experience, and ability to drive impact 💰 Performance-Based Incentives & Bonuses – we reward results, not just roles 📈 ESOPs & Growth Shares – grow with the brand you're building 🧠 Creative Freedom – pitch bold ideas, shape campaigns, and create your own playbook 🎨 Immersive Creative Environment – work alongside photographers, editors, planners, and visionaries 🌍 Travel Opportunities – attend luxury weddings, industry forums, and global showcases 🔁 Non-linear Learning – we value skill over degree, hunger over hierarchy 🏆 Legacy Impact – become part of the founding team behind the Rolls-Royce of the wedding industry Office Ethos Team Size: Currently, Novella operates with a dedicated team of 20 professionals, with ambitious plans to expand to 50 team members within the next few years, fostering an environment of creativity and collaboration. Address N5, Greater Kailash Part 1, New Delhi / 9999568077, 8800422707 CTC The Cost to Company (CTC) is competitive with 20-30% hike and will be determined based on the candidate's current compensation and experience. Working days 6 days/week (including weekends as needed) Leave Policy: 1 Privilege Leave (PL) per month Performance Incentive: Bonus tied to individual performance Social Precence https://www.instagram.com/novellatales/ https://novellatales.pixieset.com/novella/ Show more Show less