Public Relations Communications Specialist

Job Description

Job title - Public Relations & Communication specialist Location: Delhi (Frequent travel across India) Experience: 5+ years in luxury brand PR, communications, influencer/celebrity management, or HNI client engagement Industry: Luxury, Weddings, Fashion, Lifestyle, Hospitality Type: Full-time About Novella In 2021, we saw luxury icons like Rolls-Royce, Rolex, Tiffany , and Sabyasachi leading their industries—but no equivalent name in wedding photography . That’s when Novella was born: to become the world’s most recognized brand in luxury wedding storytelling . The name Novella —meaning a "short novel"—captures our mission: to tell each couple’s unique love story through stunning visuals and curated experiences. Every wedding we shoot is a new chapter—crafted with elegance, emotion, and timeless detail. With a vision to become a global luxury brand by 2030 , Novella is redefining what it means to celebrate love at the highest level. Role Overview We’re hiring a Brand Communications & Strategic Alliances Lead to serve as the public face and voice of Novella . This is a high-impact leadership role focused on elevating the brand , securing premium collaborations , and bringing in top-tier clients across India. You’ll be responsible for creating brand presence at elite industry events, building deep partnerships with wedding planners, luxury venues, designers , and connecting with HNIs, celebrities, and influencers who align with Novella’s luxury ethos. This is not just a communication role—it’s a growth-driving position at the intersection of PR, networking, luxury client acquisition , and strategic revenue generation . Key Responsibilities Brand Representation: Be the face of Novella at PR events, luxury forums, fashion/wedding expos, media panels, and influencer activations. Premium Client Acquisition: Identify, engage, and onboard top-tier HNI, celebrity, and high-value clients aligned with Novella’s luxury positioning. Strategic Collaborations: Build and nurture strong relationships with leading wedding planners, fashion designers, luxury hotels, and 5-star venues . Onboard them into the Novella ecosystem as collaborators, referrers, or co-creators. Pan-India Travel & Outreach: Regularly travel to India’s major luxury markets to meet collaborators and secure client partnerships. Storytelling & Brand Voice: Communicate Novella’s story, vision, and uniqueness across platforms and mediums. High-Ticket Revenue Contribution: Directly contribute to business growth by bringing in premium clients and creating revenue-generating opportunities through your network. Leadership Alignment: Work closely with the founding team on brand strategy, PR campaigns, and high-value deal closures. What We’re Looking For Charismatic communicator who can command attention in both one-on-one settings and public forums. A natural networker and relationship-builder with existing connections in luxury, weddings, or fashion circles. Strong understanding of HNI behaviors , ultra-premium service standards, and high-stakes client management. Proven experience in PR, communications, client relations, or influencer partnerships —especially in luxury domains. Willingness to travel frequently , build partnerships from the ground up, and represent Novella on the national stage. Passionate about building a brand that stands for elegance, excellence, and emotional storytelling . Perks & Benefits Be part of a category-defining brand poised to lead the luxury wedding industry globally. ESOPs (Employee Stock Option Plan): Grow with us and earn equity in a brand that aims for long-term global impact. Frequent travel to India’s top-tier destinations and events while networking with HNIs, celebrities, and influencers. Performance-based incentives tied to high-ticket client acquisition and revenue generation. Creative freedom & leadership visibility as the face of a bold, high-impact luxury brand. Direct collaboration with founders and top creative teams in an environment that rewards initiative and innovation. Fast-track career growth in a high-energy, purpose-driven culture backed by fresh funding. How to Apply If you believe you're the one to carry Novella’s voice into the luxury world and build meaningful alliances that elevate the brand, send us your profile at hr@novellatales.com Let’s build the next global icon in wedding storytelling—together. Show more Show less