Public Relations Communications Specialist

Key Responsibilities

1. Corporate & External Communication

• Develop and implement the company’s corporate communication strategy aligned with business and brand objectives.
• Draft and manage the release of corporate announcements, press releases, speeches, and feature articles highlighting the company’s growth, technology, sustainability, and innovation.
• Build and maintain strong relationships with national and trade media, industry bodies, and PR agencies.
• Coordinate corporate events, media interactions, factory visits, and investor briefings.
• Ensure consistency of corporate messaging across all communication platforms.

2. Public Relations & Media Management

• Promote the company’s leadership, products, and manufacturing excellence through proactive media engagement.
• Track, analyze, and report on media coverage, public perception, and communication impact.
• Prepare talking points and briefing documents for senior management ahead of media interactions and conferences.
• Manage digital PR activities, including online reputation management and social media visibility.

3. Internal Communication

• Develop and execute internal communication programs to engage employees across plants and offices.
• Create corporate newsletters, CEO messages, and internal campaigns that highlight achievements, milestones, and safety culture.
• Collaborate with HR and CSR teams to promote organizational values, sustainability initiatives, and employee engagement.

4. Crisis & Reputation Management

• Lead communication strategy during industrial incidents, labor issues, or environmental events.
• Act as the communication point of contact during crises, ensuring timely, transparent, and fact-based messaging.
• Develop crisis communication manuals and train key spokespersons.

5. Brand & CSR Communication

• Oversee corporate branding and ensure visual and messaging consistency across all materials.
• Promote CSR initiatives, sustainability programs, and community outreach projects to enhance the company’s public image.
• Create impact reports, videos, and stories showcasing the company’s social and environmental contributions.

Qualifications & Experience

• Bachelor’s degree in Mass Communication, Public Relations, Journalism, or English.
• Master’s / MBA in Communication, Marketing, or related field preferred.
• 6–10 years of experience in Corporate Communications / PR, ideally within a

  manufacturing or industrial sector

  (automotive, steel, cement, energy, etc.).
• Proven experience in media handling, stakeholder engagement, and corporate branding.
• Strong writing, editing, and presentation skills.
• Familiarity with digital media tools, analytics, and PR monitoring platforms.

Key Competencies

• Strategic communication and storytelling
• Industrial and corporate affairs understanding
• Media and stakeholder management
• Crisis management and problem-solving
• Collaboration and interpersonal influence
• Planning, organization, and attention to detail

Key Performance Indicators (KPIs)

• Positive media visibility and brand sentiment
• Effective crisis and stakeholder communication
• Consistency of brand messaging across platforms
• Employee engagement scores via internal communications
• Timely and impactful PR and CSR campaign execution

Job Location: Corporate Office (Taratala - Kolkata)

Apply to: hr.od@shyamgroup.com