519 Brand Campaigns Jobs - Page 3

Key Responsibilities/JD: Plan and execute local marketing campaigns to increase footfall and in-store sales. Develop promotional strategies for festivals, weekends, and new product launches. Manage local partnerships and collaborations (e.g., with influencers, nearby businesses, wedding planners). Communicate with vendors for printing, signage, event setups, and branding materials Run WhatsApp marketing, SMS campaigns, and social media promotions aligned with store events. Work closely with sales, product, and design teams to align marketing goals with business objectives. Conduct competitor analysis and suggest proactive strategies. Oversee content creation for branding, social media, email marketing, and other channels. Explore new market segments and lead market penetration strategies. Organize in-store events, lucky draws, contests, or themed shopping experiences. Monitor and report campaign ROI and suggest improvements. Collect customer feedback, analyze shopping behavior, and suggest changes for better experience. Analyze market trends and customer insights to identify growth opportunities. Lead new product launches and promotional campaigns. Develop and implement strategic marketing plans across digital, ATL, and BTL channels.

Role & responsibilities 1. Operations Property Shows & Events Management : Participate and promote projects at various property shows in Hyderabad, Vijayawada, and Bengaluru and other states based on requirement. Collect leads and input them into the CRM system for follow-up and closure. Coordinate logistics for property show materials such as POSM and price sheets. Exclusive Road Shows and Aparna Events: Plan and execute exclusive road shows and events across Hyderabad/Telangana based on the marketing calendar and specific needs. Cross-Functional Coordination: Interact with sales teams at project sites to gather customer insights and feedback. Competition Mapping: Gather information on competitors' new project launches, including brochures and price sheets. Consumer Feedback Surveys: Conduct surveys in existing Aparna communities to gather feedback and insights. Media Surveys: Conduct surveys at Aparna marketing offices to monitor media effectiveness. OOH Site Monitoring: Monitor existing outdoor advertising sites POSM Coordination: Coordinate point-of-sale materials for property shows, road shows, and events. Manage POSM movement to project sites and replenish stock as needed. 2. Customer Relationship Maintaining all customer relationships to ensure that Aparna is a priority choice.

Job Title: Brand Marketing Manager-International Marketing Department : International Marketing Location : Bangalore Company : Natural Remedies Pvt. Ltd. Company Overview With a rich legacy of over 3 decades, Natural Remedies is a pioneer and industry leader in natural animal healthcare. Combining the best of traditional knowledge and modern science, we deliver scientifically validated, effective, safe, and consistent food supplement and API healthcare products. Role Overview The Brand Marketing Manager will lead the brand initiatives for Human Health in global markets, especially across the US and EU. The ideal candidate will bring extensive international marketing experience in Herbal/API/Nutraceutical or branded ingredient domains. The role involves driving brand growth and visibility across global geographies including the USA, Europe, Asia, and Australia. Desired Profile Bachelor's or Master's degree in Pharmacy or Biotechnology with an MBA in Marketing (mandatory) Minimum 10 years of experience in international marketing. Proven B2B marketing experience in global markets is essential Key Responsibilities 1. Go-to-Market Strategy & Brand Leadership Lead science-based marketing strategy including PvP, CvP, product positioning, and differentiation Develop and execute annual marketing plans , brand calendars, and go-to-market (GTM) strategies Drive digital marketing including website, social media, and email campaigns Use AI tools for brand planning, strategy, and market analysis Monitor competitor activity and optimize brand communication accordingly Analyze market data and trends to propose new product opportunities Plan and track marketing budgets with ROI-based decision making. Key KPIs : Brand growth and market share New product pipeline generation Improved segmentation and brand positioning Increased wallet and mind share 2. Customer & Stakeholder Engagement Collaborate with sales teams for effective execution of brand strategies Engage with distributors and customers to drive annual business plans and co-marketing efforts Represent the company in global exhibitions such as Vitafoods Europe and Supply Side West USA Drive PR and brand visibility initiatives in targeted markets Work with KOLs, marketing consultants, and PR agencies to design region-specific campaigns Key KPIs : New customer acquisition Enhanced brand performance in key markets Increased brand awareness and visibility Additional Requirements Experience in omnichannel marketing , influencer engagement, and social media platforms Strategic mindset with strong analytical and communication skills Willingness to travel internationally as per business needs

Job Title: Brand Manager-International Marketing Department : International Marketing Location : Bangalore Company : Natural Remedies Pvt. Ltd. Company Overview With a rich legacy of over 3 decades, Natural Remedies is a pioneer and industry leader in natural animal healthcare. Combining the best of traditional knowledge and modern science, we deliver scientifically validated, effective, safe, and consistent food supplement and API healthcare products. Role Overview The Brand Marketing Manager will lead the brand initiatives for Human Health in global markets, especially across the US and EU. The ideal candidate will bring extensive international marketing experience in Herbal/API/Nutraceutical or branded ingredient domains. The role involves driving brand growth and visibility across global geographies including the USA, Europe, Asia, and Australia. Desired Profile Bachelor's or Master's degree in Pharmacy or Biotechnology with an MBA in Marketing (mandatory) Minimum 10 years of experience in international marketing. Proven B2B marketing experience in global markets is essential Key Responsibilities 1. Go-to-Market Strategy & Brand Leadership Lead science-based marketing strategy including PvP, CvP, product positioning, and differentiation Develop and execute annual marketing plans , brand calendars, and go-to-market (GTM) strategies Drive digital marketing including website, social media, and email campaigns Use AI tools for brand planning, strategy, and market analysis Monitor competitor activity and optimize brand communication accordingly Analyze market data and trends to propose new product opportunities Plan and track marketing budgets with ROI-based decision making. Key KPIs : Brand growth and market share New product pipeline generation Improved segmentation and brand positioning Increased wallet and mind share 2. Customer & Stakeholder Engagement Collaborate with sales teams for effective execution of brand strategies Engage with distributors and customers to drive annual business plans and co-marketing efforts Represent the company in global exhibitions such as Vitafoods Europe and Supply Side West USA Drive PR and brand visibility initiatives in targeted markets Work with KOLs, marketing consultants, and PR agencies to design region-specific campaigns Key KPIs : New customer acquisition Enhanced brand performance in key markets Increased brand awareness and visibility Additional Requirements Experience in omnichannel marketing , influencer engagement, and social media platforms Strategic mindset with strong analytical and communication skills Willingness to travel internationally as per business needs

B2B/B2C/B2G Sales and Marketing Classifying target market and pitching for Client services Conducting Corporate events Training and Developing an effective team of people Required Candidate profile Freshers Preferred Graduates and Post Graduates Dynamic and Hardworking Ambitious and Positive Thinker Immediate Joining Excellent Communication and Inter personnel skills Location - Pune

The Copywriting Internship at UBON offers a unique opportunity to contribute to crafting compelling messaging that resonates with the Gen Z audience. As a Copywriting Intern, you will be responsible for creating short-form, punchy, and high-impact content, including social media captions, ad copy, script content for Reels, short-form video scripts, influencer lines, and product films. Additionally, you will support digital ads, social posts, content calendars, internal decks, campaigns, and email communications while maintaining brand voice, clarity, and creativity across all formats. To excel in this role, you will need to have a strong command of language, excellent attention to detail, creative thinking skills with a knack for storytelling, and an interest in youth trends, lifestyle, or technology. While having a portfolio or writing samples is preferred, it is not mandatory. Joining UBON as a Copywriting Intern will provide you with the opportunity to work on live brand campaigns, learn how to write for performance, storytelling, and engagement, collaborate closely with creative strategists and content leads, and gain valuable experience across digital, brand, and marketing content. This internship offers a paid opportunity along with the possibility of receiving a Certificate, Letter of Recommendation, and potential Pre-Placement Offer (PPO) opportunities. If you are passionate about writing, creativity, and connecting with the younger audience, this internship at UBON is an excellent platform for you to hone your skills and make a real impact in the world of mobile accessories and technology.,

Brand Executive- Job Description As Brand Executive you will execute brand strategies and campaigns, ensuring smooth coordination among internal teams, external stakeholders, and agencies. Responsibilities: Campaign Management: Coordinate with internal teams and external agencies to execute campaigns, ensuring timelines and deliverables are met. Work with teams to drive closures on aspects like artworks, adaptations, in-store activations etc. Brand Communication: Assist in the creation and delivery of brand communication requirements across all teams like SMS campaigns, radio announcers, and new store launch communication. Work closely with retail marketing and digital marketing teams to analyze creative requirements and provide solutions for dimensions and formats. Ensure all communication materials align with the brands tone, guidelines, and positioning. Stakeholder Collaboration: Coordinate with internal and external teams on smooth vendor onboarding, payments & PO processes. Liaise with store teams to ensure timely preparation and dispatch of PR packages for journalists and influencers. Market Research & Insights: Conduct basic competitor analysis and industry research to identify trends and consumer insights. Share findings to improve brand strategies and campaign effectiveness. Project Management: Maintain and update project timelines, task trackers, and campaign calendars. Coordinate with teams to meet tight deadlines and ensure seamless task delivery. Candidate Profile Bachelor's degree in marketing, business, or a related field. Minimum of 2-4 years of experience in branding. Have a strong understanding of brand communication, campaign coordination Ability to align deliverables with the brand's tone and positioning. Strong project management with attention to detail. Ability to work collaboratively with cross-functional teams and external agencies. Have passion for staying informed on industry trends and continuously learning and improving.

Job Title: Sr. Executive / Assistant Manager Marketing Department: Marketing Location: Gurugram Reporting To: Marketing Manager / Head of Division CTC Range: 10–12 LPA Job Purpose: To support and lead marketing initiatives for the OTC and Muscle Food (Sports Nutrition) categories, ensuring effective trade channel operations, branding strategies, and field team alignment for business growth. Key Responsibilities: Execute and monitor marketing plans for the OTC and Sports Nutrition categories. Work closely with trade channels to drive brand visibility and sales performance. Plan and manage ATL/BTL activities including promotions, events, and on-ground activation. Handle digital marketing campaigns and coordinate with media agencies. Manage media budgets in the range of 3–5 crores , ensuring ROI-focused spends. Liaise with the field force to ensure marketing initiatives are well integrated on-ground. Collaborate with sales, product, and creative teams to ensure brand consistency. Analyze campaign performance and consumer trends to recommend marketing improvements. Candidate Requirements: Qualification: MBA in Marketing (mandatory) Experience: 3–6 years (preferred in FMCG/OTC/Health & Nutrition sectors) Skills: Strong understanding of Trade Channel Marketing Experience with ATL/BTL and Digital Branding Media planning and budget handling experience Good communication, coordination, and analytical skills Preference: Male candidate (as per field travel requirements)

About the Role: We are looking for a strategic and results-driven Manager Digital Marketing, Branding & Communication to lead our digital presence and brand initiatives. In this role, you will be responsible for developing and executing digital marketing strategies, strengthening our brand identity, and leading communication efforts that resonate with diverse audiences. Key Responsibilities: Design and implement integrated digital marketing strategies to boost brand visibility, user engagement, and lead generation. Manage digital channels such as social media, email marketing, SEO, and paid media campaigns. Oversee branding initiatives to ensure consistency and strengthen brand positioning across all platforms. Create and execute internal and external communication strategies that align with company goals. Monitor and analyze campaign performance metrics to optimize ROI and inform future strategies. Collaborate with cross-functional teams including sales, creative, and product to drive unified marketing efforts. Lead and mentor a team of digital marketing professionals. Stay informed on emerging trends, tools, and best practices in digital marketing and branding. Qualifications: 10 12 years of relevant experience in digital marketing, branding, and corporate communications. Demonstrated success in planning and executing impactful digital marketing and brand campaigns. Strong grasp of digital marketing channels including SEO, social media, email marketing, and digital advertising. Excellent communication, leadership, and project management skills. Proficient in marketing analytics and performance tracking. Prior experience in team management and cross-functional collaboration. MBA in Marketing or a related field is preferred.

We're hiring a Marketing Associate for a beauty startup. Role includes social media, content creation, order coordination, event sales, and influencer outreach. Must have an eye for design, be hands-on, and Canva-proficient. Hyderabad-based.

About the Role: We're looking for a dynamic Brand Manager to lead and scale our MB Fit Foods vertical at MuscleBlaze. This role calls for a passionate individual with a strong background in FMCG/health food products , particularly in categories like oats, muesli, peanut butter, protein bars, beverages, and functional snacks . Youll own end-to-end brand building—from strategy to execution—with a sharp focus on growth, innovation, and performance. Key Responsibilities: Own the brand strategy and roadmap for MB Fit Foods across categories like protein beverages, bars, healthy snacks, oats, muesli , etc. Lead NPD (New Product Development) based on consumer insights, market trends, and category gaps. Drive brand positioning, product launches, and go-to-market strategies across all channels. Lead ATL & BTL marketing initiatives , including influencer campaigns, print, digital ads, and on-ground activations. Collaborate with design, content, performance marketing, and analytics teams to build compelling 360 campaigns. Monitor and analyze category performance on eCommerce, quick commerce, and retail platforms , and take actions for consistent revenue growth. Build scalable D2C-first launches and work closely with growth, supply chain, and category teams to ensure smooth rollouts. Manage media assets like ads, videos, product shoots, and creatives that bring the brand to life. Track ROI of brand investments and optimize budgets across channels. What We’re Looking For: 1–6 years of experience in FMCG/Foods/Health Foods in roles like Brand Manager, Product Manager, or Category Manager . Prior experience managing foods/F&B products like snack bars, peanut butter, muesli, oats, functional beverages is a must. Strong analytical skills to interpret campaign and sales data to fuel decisions. Hands-on experience in both offline & digital marketing (ATL, BTL, performance) . Deep understanding of consumer behavior, food trends , and wellness space. Exposure to eCommerce & quick commerce platforms (Amazon, Blinkit, Zepto, Swiggy Instamart, etc.) A self-starter who thrives in a fast-paced, high-ownership environment. Why Join Us? At MuscleBlaze, we’re not just building fitness products—we’re building India’s most trusted active nutrition brand . Join us if you want to build a high-impact brand in the clean, functional foods space , backed by data, science, and a team that lives and breathes fitness.

Here is the job description Title: Brand Communication Manager Location: Gurugram Job Type: Contractual (9 months) Key Responsibilities: Lead full-funnel communication campaigns for core products and new launches. Drive (SSSG) through calendar-based campaigns and tactical initiatives. Create platform-specific content tailored for high impact across digital, TV, in-store, and social. Support smart market expansion with localized messaging strategies. Lead Taste-led, regional, and youth-focused campaigns to build relevance and buzz. Ensure inclusive and diverse representation in all brand communication. Track performance metrics and optimize campaigns for effectiveness. Requirements: Experience in brand/marketing communication, preferably in QSR, FMCG, or Digital / advertising agency/ Strong grasp of consumer insights, campaign planning, and content strategy. Hands-on experience with cross-functional teams and agency management.

Here is the job description Title: Brand Communication Manager Location: Gurugram Job Type: Contractual (9 months) Key Responsibilities: Lead full-funnel communication campaigns for core products and new launches. Drive (SSSG) through calendar-based campaigns and tactical initiatives. Create platform-specific content tailored for high impact across digital, TV, in-store, and social. Support smart market expansion with localized messaging strategies. Lead Taste-led, regional, and youth-focused campaigns to build relevance and buzz. Ensure inclusive and diverse representation in all brand communication. Track performance metrics and optimize campaigns for effectiveness. Requirements: 68 years of experience in brand/marketing communication, preferably in QSR, FMCG, or Digital / advertising agency/ Strong grasp of consumer insights, campaign planning, and content strategy. Hands-on experience with cross-functional teams and agency management.

As a Senior Art Director at Tempest Advertising in Bangalore, you will be an integral part of a team that believes in the power of great design to shape perceptions, tell stories, and create lasting impressions. For over two decades, we have been crafting compelling brand narratives that blend creativity with purpose, making design not just an output, but a responsibility and an opportunity to make a real impact. In this role, you will lead concept development and design direction across integrated brand campaigns, mentor junior art talent, and guide design teams with feedback and vision. You will collaborate closely with copywriters, strategy leads, and account managers to develop creative solutions, oversee multiple client portfolios, and ensure creative consistency across digital, print, and experiential platforms. Your ownership will span from ideation to execution, presenting concepts to clients with confidence, and staying abreast of design trends to keep the creative output sharp and industry-relevant. To excel in this position, you should bring 5-8 years of experience in a creative or advertising agency, demonstrating strong team and project leadership skills. Your portfolio should showcase not just design prowess but also campaign thinking and brand-building ability. Proficiency in Adobe Creative Suite, attention to detail, storytelling skills, and the ability to balance hands-on creativity with high-level oversight are essential. Moreover, you should possess excellent communication and team collaboration skills, along with a deep understanding of communication strategy, brand identity, and multi-format campaign design. If you are ready to join us and bring your unique story and best work to the table, we invite you to send your portfolio and resume to careers@tempestadvertising.com. We look forward to learning more about you and your creative vision.,

Key Responsibilities: Support end-to-end sourcing and procurement for marketing categories: creative, media, experiential, digital, POSM, production, PR, etc. • Evaluate agency capabilities, rate cards, and past performance to ensure best-fit partner selection. • Coordinate with internal marketing, brand, and trade teams to understand briefs and build procurement strategies. • Drive cost efficiency, timeline adherence, and contract compliance across marketing spends. • Manage vendor onboarding, negotiation, and performance tracking. • Stay updated on trends in media buying, brand activations, influencer marketing, and technology-led solutions. • Ensure procurement policies are adhered to while enabling agile, business-first execution. What Were Looking For: 1-3 years of experience in marketing, agency management, media buying, or procurement in relevant domains. • Strong exposure or interest in marketing operations and sourcing (agency coordination, programmatic media, brand campaigns, etc.) • Analytical mindset with negotiation and project management skills. • Self-starter with the ability to handle multiple priorities and cross-functional stakeholders. • Excellent communication and stakeholder management abilities. • Education from a reputed institute with relevant specialization in Marketing, Communications, or Business. What Youll Gain: Exposure to leading-edge brand and marketing projects in the alcobev space. • Cross-functional collaboration with India’s top brand, media, and trade teams. • Opportunity to work in a fast-paced, high-ownership procurement setup. • Learning and growth in sourcing strategy, vendor management, and commercial operations

Radars Technologies is on the lookout for a passionate and imaginative content writer to join their growing team at Infopark, Kochi. This role is ideal for freshers or those with 0 1 year of experience who are looking to start or grow their career in content creation. Who Can Apply If you: Have a flair for writing in both English and Malayalam , Are a creative thinker who enjoys coming up with fresh ideas, Have basic experience through internships, freelancing, or academic writing (0 1 year), Can meet deadlines and are open to feedback for improvement, Then this opportunity is perfect for you ! What You ll Be Doing: Writing engaging content for blogs, websites, social media, and more. Brainstorming creative ideas and turning them into impactful written work. Collaborating with the marketing/design team to support brand campaigns. Job Category: Creative

Arranging client visits and gaining new business Classifying target market and pitching for Clients services. Conducting Corporate events Training and Developing an effective team of people Call HR Flavia - 8451098798 Required Candidate profile Graduates & post Graduates Dynamic & Hardworking Ambitious & Positive Thinker Immediate Joining Excellent Communication and Inter personnel Skills Freshers MUMBAI based only Perks and benefits Incentives Certificates Travel and exposure

About Us Ethinos is a leading digital marketing agency with a strong presence in India and Australia. We specialize in crafting performance-driven, omnichannel campaigns across influencer marketing, social media, SEO, paid media, programmatic ads, automation, and web development. We blend data, creativity, and AI to deliver intelligent solutions that drive business outcomes. Website: www.ethinos.com Role Overview We re looking for an Influencer Outreach Manager who lives and breathes creators. Someone with a strong grasp of the influencer ecosystem across categories, platforms, and regions - and who knows how to turn influencer collaborations into ROI-driven success stories. This role will focus on identifying, onboarding, and nurturing long-term influencer partnerships while driving end-to-end outreach and collaboration for client campaigns. Key Responsibilities Influencer Outreach & Relationship Building Identify and onboard relevant influencers across categories for brand campaigns. Build and maintain strong, long-term relationships with macro and micro-influencers, creator agencies, and talent managers. Ensure alignment of influencer voice with brand values and campaign objectives. Train the inhouse influencer marketing team Pitch to the clients and maintain relationships Campaign Planning & Execution Collaborate with content, social media and video team to suggest the right influencer mix for each campaign. Negotiate contracts, manage deliverables, timelines, and payments. Oversee content quality, compliance, and adherence to brand guidelines. Performance Tracking & Reporting Track key metrics like reach, engagement, cost-efficiency, and ROI for each campaign. Analyse influencer content performance and generate insights for optimization. Prepare post-campaign reports for internal and client sharing. Industry & Platform Intelligence Stay up to date with platform algorithm changes, emerging influencer trends, and category shifts. Suggest new content formats, platforms (like Threads, Pinterest, Reddit, etc.), and creator opportunities. You Must Have 6 7 years of relevant experience, with at least 5 years in an influencer marketing agency . Strong understanding of influencer contracts, fee structures, and content rights. Hands-on experience working with creator databases, influencer marketing tools, and social media platforms. Excellent communication, negotiation, and relationship-building skills. Ability to handle multiple campaigns and clients simultaneously with high attention to detail. Bonus Points If You Have Managed large-scale influencer campaigns for fashion, lifestyle, F&B or BFSI brands. Experience working with creators on platforms beyond just Meta Prior experience in building influencer communities or ambassador programs.

Key Responsibilities Support development and execution of digital marketing campaigns (LinkedIn, Mailchimp, Website). Track campaign performance using tools like Google Analytics and prepare basic reports. Assist in coordinating trade shows, exhibitions and online events including booth prep, collateral and lead management. Maintain and update CRM/lead databases from global campaigns. Support the creation of marketing content social media posts, emailers, brochures and presentations. Research industry trends, competitor activity and global market movements. Liaise with the design team and external agencies for content production. Contribute to brand building through consistent messaging and storytelling. Required Qualifications Bachelors degree in Marketing, Mass Media, Business Administration or related field. Google Analytics / Mailchimp / LinkedIn Campaign Manager exposure preferred. MBA or Diploma in Digital Marketing (optional, but a plus). Experience Needed 1 to 2 years of marketing experience, ideally in the nutraceuticals, pharma, or B2B wellness space. Exposure to digital marketing, email campaigns and exhibition coordination. Strong writing skills and content orientation. Skills & Attributes Technical Skills: Familiarity with Excel, PowerPoint, Canva or basic design tools Comfortable with marketing dashboards, basic reporting Behavioral Skills: Strong communication and coordination skills Enthusiastic, detail-oriented and eager to learn Ability to manage timelines and multitask

The Assistant Brand Managers primary responsibility is to uphold the brand's tone, image, goodwill, and reputation. The role involves leading strategic initiatives to boost brand awareness and engagement. You will work closely with various teams to ensure smooth processes while maintaining the brand's identity, values, and ensuring all communications align with brand standards. Key Responsibilities: Develop and implement brand strategies that align with the brand's positioning, goals, and target audience. Develop, implement, and manage the brand's visual communication, including colours, text, and logos, ensuring adherence to brand guidelines. Plan, execute, and manage verbal communications, including PR initiatives and content across websites and various channels, ensuring alignment with brand guidelines and selecting the most relevant strategies. Ensure brand consistency across all communication platforms, including digital channels, marketing materials, and collaterals. Create engaging campaigns and promotional materials that align with the brand's values and connect with the target audience. Manage and fulfil all requirements from cross-functional teams to ensure that marketing collaterals are completed in line with brand standards. Monitor the brand's online presence across social media platforms, websites, and communication touchpoints to enhance brand visibility. Monitor and identify partnerships and collaborations that align with the brand's values and target audience. Monitor, communicate, negotiate, and manage relationships with partners, vendors to increase exposure and achieve business objectives. You will be involved in decision-making regarding the types of purchases and implementations that directly impact the guest experience. Job Requirements: Must be willing to travel to resort locations for shoots, events, or any brand-related activities as and when required. Strong communication and coordination skills to manage multiple stakeholders. Flexibility to adapt in a dynamic, fast-paced work environment with varied brand initiatives.

We’re building future entrepreneurs with training across all 5 levels of marketing. We're hiring enthusiastic youngsters seeking growth, learning, and a vibrant work culture that nurtures innovation and leadership. Call Drashti - 9619895918 Required Candidate profile Strong communication and interpersonal skills Hardworking and adaptable Eager to learn and grow Graduate or Postgraduate in any field Open to freshers Immediate availability for start Perks and benefits Incentives Certificates Travel and exposure

HFCL is on the hunt for a dynamic and experienced Brand Marketing Lead to join the team and catapult the brand presence to greater heights. The successful candidate will develop and execute comprehensive brand marketing strategies to enhance HFCL's market position, drive brand awareness, and support business growth across telecom, defense, and railway verticals. The ideal brand champion will bring a strong background in B2B marketing within the technology or telecommunications industry and a passion for turning complex tech into compelling stories. Key Responsibilities Brand Strategy & Management The Brand Marketing Lead will craft and implement a comprehensive brand strategy that aligns with HFCL's business objectives and vision - think of it as being the brand's GPS, navigating through competitive terrain Developing customer personas and journey maps across global markets for business units. Craft multiple touch point mapped to customers stage in the funnel Translating voice-of-customer data into brand narratives, and running targeted campaigns Implementing feedback loops to refine brand positioning and creating differentiation strategies through competitive analysis Integrating account-based marketing with broader brand strategies Marketing Communications Collaboration with the digital marketing team will ensure brand consistency across all digital platforms, creating a seamless experience that feels like the marketing equivalent of a perfectly choreographed dance The successful candidate will develop messaging frameworks that translate complex tech-speak into stories that resonate with different stakeholder groups Integrated marketing campaigns will be planned and executed with the precision of a Swiss watch and the creativity of an artist on deadline Events & Industry Relations Ensure HFCL's presence at key industry events is memorable, not just another logo in the sea of banners Speaking opportunities at relevant conferences and industry forums will be coordinated, making sure HFCL's voice is heard loud and clear at the platforms that matter Relationships with industry analysts, trade publications, and media will be cultivated to secure positive coverage that makes the PR team do happy dances Corporate events, product launches, and customer engagement initiatives will be executed with flair that leaves lasting impressions Marketing Operations Marketing technology stack will be managed and leveraged to automate processes, increase efficiency, and provide actionable insights The candidate will implement and maintain a marketing resource management system that keeps creative assets organized and accessible Campaign workflows and approval processes will be streamlined to eliminate bottlenecks while maintaining quality standards Marketing data architecture will be designed to ensure proper tracking, attribution, and reporting across all marketing activities Collaborate with IT to ensure marketing platforms integrate seamlessly with CRM and other business systems Collaborate with SCM and Finance to ensure marketing operations are flawless in day to day business Team Leadership Lead, mentor, and develop a team of marketing professionals, turning marketing enthusiasts into brand evangelists Cross-functional collaboration with sales, product management, R&D, and other departments will be facilitated with the diplomatic skills of a seasoned ambassador Relationships with external agencies and marketing vendors will be managed to ensure they deliver work that meets HFCL's high standards (and deadlines) Marketing budgets will be developed and managed with the careful balance of a tightrope walker, ensuring resources go where they'll make the biggest impact Performance Analysis Regular reports on marketing performance and brand health will be prepared with insights that even the most data-averse executives will appreciate Data-driven insights will be leveraged to refine marketing strategies, because in the Brand Marketing Lead's world, gut feelings are validated with spreadsheets Qualifications & Requirements Education & Experience Bachelors degree in marketing, Communications, Business Administration, or related field; MBA preferred 8-12 years of progressive marketing experience, with at least 5 years in brand management Experience in the telecommunications, SaaS, or technology sector strongly preferred Proven track record of developing and implementing successful brand strategies that didn't just win awards but moved business needles Skills & Competencies Strong understanding of B2B marketing principles and practices that goes beyond textbook knowledge Excellent project management skills with ability to juggle multiple initiatives without dropping a single ball Superior communication and presentation skills that can make even fiber optic specifications sound fascinating Creative thinking balanced with analytical problem-solving abilities – both left and right brain working in harmony Experience with marketing automation tools, CRM systems, and analytics platforms that extends beyond just knowing which buttons to click Knowledge of the telecom industry landscape, trends, and competitive dynamics that impresses even the most technical product managers Strong leadership skills with ability to influence without direct authority, like a marketing Jedi using the force of good ideas Personal Attributes Strategic thinker with excellent execution capabilities who doesn't just dream up plans but makes them happen Results-oriented professional with strong business acumen who understands that marketing ultimately serves business goals Collaborative team player who can work effectively across departments, building bridges rather than silos Adaptable to changing priorities in a fast-paced environment, bending like bamboo rather than breaking like oak Passionate about technology and innovation with the curiosity to understand what makes HFCL's solutions truly special Location Gurugram, Haryana, India Some travel may be required

product launches brand-building promotional campaigns increase brand visibility

EssenceMediaCom Careers - Senior Media Planning Manager Senior Media Planning Manager Sector 20, Udyog Vihar, Phase-III, Gurgaon, Haryana Description About EssenceMediacom: A Leading WPP Media Brand A Leading WPP Media Brand, EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology, we believe in the power of media and creative to drive breakthroughs for the world s best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology, built for people & algorithms, built around diverse schools of thought, built to test & learn at scale, and, crucially, built to evolve. Role Summary and Impact We are currently looking for candidates to join us in the role of Senior Media Planning Manager. For this role, we are seeking experienced media planners with a strong background in digital media planning and brand marketing to join our team. The ideal candidate should be well-versed in end-to-end management of brand campaigns, right from mapping Brand KPIs to crafting the media approach and prioritizing media choice, coordination in implementation / optimizations, and eventual performance review and analysis. As part of the job requirement, the candidate is expected to have a strong understanding of planning principles across digital platforms such as OLVs [YouTube, OTTs], Social Media [Meta, Twitter etc.], Ad Networks etc. Reporting of the role - Media Planning Director Some of the things we d like you to do: Independently manage the planning, and optimization of digital media campaigns across various channels. Ensure campaigns are strategically targeted to drive campaign KPIs. Adept understanding of marketing funnel and ability to differentiate media strategies based on business and campaign objectives. Good understanding of B2C publishers for India to help drive brand-led campaigns: audience signals, measurement of campaigns, data pass-back etc. Apply a strong measurement mindset to assess campaign performance and provide actionable insights, in addition to delivering clear POV/perspective/recommendations via reports and presentations to relevant stakeholders. Audience/platform research on 1st party / 3 rd party data sources [E.g. GWI, ComScore etc]. Use understanding of campaign and marketplace to contribute ideas for campaign experiments/innovations and prioritize relevant experiments contributed by other team members Manage accurate forecasts, media plans, and all key media planning documentation, and ensure timely completion of deliverables. Work alongside and coordinate with multiple internal and external stakeholders. Skills and Experience At least 4-6 years experience in digital media planning (brand marketing). Knowledge of typical B2C platforms. Working knowledge and effective vocabulary across video, display, social campaigns and/or programmatic media buying. Experience with media research tools (ComScore, GWI, TGI). Excellent communication and presentation skills. Strong organizational skills with a keen ability to prioritize and multitask. Proven problem-solving skills and ability to think outside of the box. Ability to collaborate in a team environment. Detail-oriented and responsive, deadline-driven with strong reasoning skills. Life at WPP Media & Benefits Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. We believe the best work happens when were together, fostering creativity, collaboration, and connection. Please read our Privacy Notice (https: / / www.wppmedia.com / pages / privacy-policy) for more information on how we process the information you provide. While we appreciate all applications received, only those candidates selected for an interview will be contacted. You have been redirected to a EssenceMediaCom job page

Role Summary and Impact We are currently looking for candidates to join us in the role of Senior Media Planning Manager. For this role, we are seeking experienced media planners with a strong background in digital media planning and brand marketing to join our team. The ideal candidate should be well-versed in end-to-end management of brand campaigns, right from mapping Brand KPIs to crafting the media approach and prioritizing media choice, coordination in implementation / optimizations, and eventual performance review and analysis. As part of the job requirement, the candidate is expected to have a strong understanding of planning principles across digital platforms such as OLVs [YouTube, OTTs], Social Media [Meta, Twitter etc.], Ad Networks etc. Reporting of the role - Media Planning Director Some of the things wed like you to do: Independently manage the planning, and optimization of digital media campaigns across various channels. Ensure campaigns are strategically targeted to drive campaign KPIs. Adept understanding of marketing funnel and ability to differentiate media strategies based on business and campaign objectives. Good understanding of B2C publishers for India to help drive brand-led campaigns: audience signals, measurement of campaigns, data pass-back etc. Apply a strong measurement mindset to assess campaign performance and provide actionable insights, in addition to delivering clear POV/perspective/recommendations via reports and presentations to relevant stakeholders. Audience/platform research on 1st party / 3 rd party data sources [E.g. GWI, ComScore etc]. Use understanding of campaign and marketplace to contribute ideas for campaign experiments/innovations and prioritize relevant experiments contributed by other team members Manage accurate forecasts, media plans, and all key media planning documentation, and ensure timely completion of deliverables. Work alongside and coordinate with multiple internal and external stakeholders. Skills and Experience At least 4-6 years experience in digital media planning (brand marketing). Knowledge of typical B2C platforms. Working knowledge and effective vocabulary across video, display, social campaigns and/or programmatic media buying. Experience with media research tools (ComScore, GWI, TGI). Excellent communication and presentation skills. Strong organizational skills with a keen ability to prioritize and multitask. Proven problem-solving skills and ability to think outside of the box. Ability to collaborate in a team environment. Detail-oriented and responsive, deadline-driven with strong reasoning skills.