Digital Media Planner

About the Company

On a mission to give people limitless access to the vast world of Entertainment, Cineverse s advanced, proprietary technology drives the distribution of over 70,000 premium films, series, and podcasts.

From providing a complete streaming solution to some of the world s most recognizable brands, to super-serving our network of fan channels from direct ad sales partnerships to premium global content we offer more of the stories that move us, and technology that moves us forward. Industry leaders with a history of innovation, Cineverse is powering the future of Entertainment.

Job Title: Digital Media Planner

Overview:

The Digital Media Planner is responsible for managing, forecasting, and optimizing Cineverse s owned media inventory to deliver campaigns across Cineverse s streaming networks and channels.

Key Responsibilities:

• Leverage data analytics to scope & plan marketing inventory and allocate resources as per requirement to various marketing sectors within the organization


• Build and maintain owned media inventory flow charts across CTV, homepages, newsletters, display, push, and in-app notifications.


• Forecast impressions and audience reach by campaign, ensuring allocation aligns with priority of initiatives.


• Manage owned media campaigns for Theatrical, Home Entertainment, SVOD Catalogue, and SVOD Brand campaigns.


• Ensure campaigns meet impression delivery goals and are prioritized by business impact.


• Partner with Coordinators to shepherd creative requests for static, AV, and copy assets.


• Coordinate owned media calendars with SVOD, FAST, Paid Media, and Social Media teams.


• Track campaign delivery and provide recaps with impressions delivered vs. forecasted.


• Recommend optimizations to maximize ROI across Cineverse s owned inventory.


• Ready to work US hours: 10:30 am 7:00 pm ET / 7:30 am 4 pm PT

Required Skills & Qualifications

• 2+ years of experience in media planning or campaign strategy.


• Strong understanding of CTV or digital media, video display, newsletters, push, and in-app media.


• Proven experience with impression forecasting, audience segmentation, and campaign ROI planning.


• Strong project management and organizational skills with the ability to manage multiple priorities.


• Excellent communication skills to align cross-functional teams.

Preferred Qualifications

• Experience in streaming, media, or entertainment industries.

Education

• Bachelor s degree in Marketing, Business Administration, Communications, or related field required.