As a Brand Manager for Cult Products, you ll own the end-to-end brand experience across one or more product verticals. You will define positioning, develop brand-led marketing strategies, and activate campaigns across digital, retail, influencer, and ATL/BTL channels. This role is equal parts strategic thinking, creative execution, and data-led decision-making.

Lead cross-functional brand alignment across performance, product, and creative

Track brand KPIs across awareness, preference, and engagement

Manage, track and optimise influencer partnerships across tiers and platforms

Analyze revenue sources and identify opportunities for TOF brand influence across organic and paid channels

Manage product launch and/or overall category-specific brand campaigns

Liaise with creative, event, media agencies and production partners for execution

Recommend new formats, audiences, initiatives or partnerships based on learnings

Qualifications and Skills:

3-4 years of experience in brand marketing

Hands-on experience with influencer marketing, digital campaigns, and BTL activations

Strong data literacy - comfort with campaign analytics, dashboards, and insighting

Ability to lead creative briefs, collaborate with design/content teams/agencies, and review output

A growth mindset and love for building brands from the ground up

Excellent communication skills both written and verbal

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Brand Manager- Cult Products