Head of Brand & Expereinces

Location: Mumbai

Company: Orex Coliving Spaces Pvt. Ltd. (Union Living)

CTC: ?612 LPA

About the Role

As the Head of Brand & Experiences, you will lead a lean, high-performance, AI-integrated marketing team that drives occupancy, brand leadership, and customer delight. You will own the end-to-end marketing charter, blending creativity with performance to ensure Union is positioned as the city's best place to live.

Key Responsibilities

• Curate vibes and experiential events across different properties.
• Report to and coordinate with multiple properties across cities.
• Manage 57 Instagram pages and ensure consistent, engaging presence.
• Oversee creative work: photography, videography, shooting gear, graphics, and visuals.
• Lead and mentor a team of interns.
• Manage influencer tie-ups and user-generated content (UGC).
• Create industry-leading social media and content strategies.
• Write compelling copy for digital and offline campaigns.
• Champion resident experience as the heart of the brand.
• Build city-wise brand leadership and sentiment supremacy through culture-driven campaigns.
• Act as brand custodian across all touchpoints PR, crisis communication, and reputation.

Requirements

• 610 years of experience in branding, growth, or marketing leadership.
• Prior experience in hospitality, real estate, co-living, lifestyle, or consumer brands.
• Strong creative storytelling and data-driven execution abilities.
• Hands-on expertise in social media, influencer marketing, and brand campaigns.
• Team leadership and stakeholder management experience.

What You'll Get

• Ownership of Union's brand and experience charter.
• High autonomy in decision-making.
• Fast-track growth to City Head or Central Marketing Leadership roles.
• Opportunity to shape how urban India experiences living.