Branch Customer Marketing Manager

About Zydus Wellness
     Zydus Wellness, an FMCG  leader, develops, manufactures, and markets health and wellness products,       integrating healthcare, skincare, and nutrition. Founded  in 1988 with Sugar Free, India's first zero-      calorie sugar replacement, it now  manages seven global brands, including Complan, Glucon-D,      Everyuth, and Nutralite. The company serves over 50 million families and supports more than 90,000      dairy farmers and 2,000 MSMEs.      With a focus on research, quality, and  innovation, Zydus Wellness operates on core pillars of      manufacturing integrity and supply chain efficiency. Headquartered in Ahmedabad  and Mumbai, it runs      four manufacturing facilities across India and eight co-packing facilities in India, Oman, and New      Zealand. Listed on the Bombay and National Stock Exchanges, Zydus Wellness is led by Chairman Dr.      Sharvil Patel and CEO  Tarun Arora, serving customers in over 25 countries across three continents.      Get to know our organization - Click on the below links         1. Company Website         2. Zydus Corporate Park                                                                                                                                                     1                                                  Branch Customer Marketing Manager      Functional Reporting: Head - Customer Marketing      Administrative Reporting: Branch Head      Location: XXXXXX      Role Purpose:      This Role is responsible for developing and executing marketing strategies at the Branch level to      enhance brand visibility, drive sales and build strong customer relationships. This role requires a blend      of strategic thinking, creativity and hands-on execution to engage the team to maximize market share.      .      Key Accountabilities/ Responsibilities:          1. Financial:             Responsible to drive Primary Sales and Secondary Sales deploying Customer  Marketing              Initiatives in the branch.             Ensure Trade Investment budgets are well within agreed levels of spends as well as ROI.          2. Customer:             Be the owner and anchor of all National programs and initiatives being rolled out for the Branch             and Sales team members within the branch.          3. Process:             Work very closely across all allied functions such as Supply Chain, Commercial and IT to ensure             the given agenda fall into place operationally as per aligned timelines.          4. Capability:             Build buy-in and disproportionate share of mind and share of effort with field teams basis close             work for a strong execution culture along with Branch Head.          5. People:             Be the voice of the Branch for building credence with the marketing function for sizable             share/distribution maximizing opportunities across states/geographies within the branch.                                                                                                                                                            2      Key Deliverables:            Strategy Development: Create and Implement Branch Specific Customer Marketing strategies            that align with overall Branch goals and target local consumer needs.            Market Analysis: Conduct market analysis to  identify trends, customer preferences and            competitive landscape to inform marketing tactics.            Campaign  Execution: Design and execute promotional campaigns, events and  in-store            activities to drive customer engagement and increase sales.            Collaboration: Work closely with field sales teams to ensure customer marketing strategies are            effectively integrated and support overall sales objectives.            Performance  Analysis: Monitor and  analyze the performance of customer marketing            campaigns, adjusting strategies based on data-driven insights.      Key Interactions:            Head Customer Marketing & Central Customer Marketing Teams            Branch Head            Area Sales Manager            Sales Officer / Area Sales Executive            Supply Chain Team            Commercial Team            Brand Marketing      Key Dimensions:            People Manager      Educational Qualifications:            MBA from a Premier 'B' School      Experience (Type & Nature):            7 - 10 years of overall experience. At least 2 years of experience in Customer Marketing in FMCG            sector, preferably in a branch or regional role.                                                                                                                                           3      Functional Competencies             In Depth understanding of FMCG distribution dynamics, Role of channel activations, trade            spend, ROI maximization and strategies to drive last mile execution.            Proven track record of developing and executing successful marketing campaigns.            Adept at sales technology tools utilization and development.            Strong analytical skills and high proficiency in MS Office / Excel.      Behavioral Competencies:            Proactive, Result Oriented, Owns  the Work, Takes initiative on his own.            Excellent communication skills - should be able to interact with multiple stakeholders.            Excellent analytical, problem solving and negotiation skills.                                                                                                                                    4###Visual