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Weekday AI (YC W21)
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BI Developer

BI Developer

Weekday AI (YC W21)

5 years

0 Lacs

India

Posted:1 week ago| Platform:

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Skills Required

developer crm management marketing data optimization analysis strategies analyze effectiveness metrics reporting reports power tableau looker sql extract relational analytics excel presentation collaboration retention engagement targeting segmentation personalization timing support evidence communication design measurement efficiency scalability pivot

Work Mode

On-site

Job Type

Full Time

Job Description

This role is for one of Weekday's clientsMin Experience: 5 yearsJobType: full-time

Requirements

We are looking for an experienced and detail-oriented

BI Developer

with a strong focus on

campaign performance analysis

CRM analytics

, and

post-campaign insights

. The ideal candidate will have 5-7 years of experience in

CRM, campaign management, marketing analytics

, or

loyalty operations

. You will be responsible for enabling data-driven decision-making by translating complex datasets into meaningful dashboards, performance insights, and optimization strategies.This role is ideal for someone who thrives in fast-paced environments, works well with cross-functional teams, and possesses a deep understanding of marketing campaign data. If you are passionate about digging into customer behaviors, uncovering actionable insights through root cause analysis, and enabling smarter campaign strategies—this role is for you.

Key Responsibilities:

Campaign Performance Analysis

Analyze marketing campaign effectiveness using key performance metrics (open rates, CTR, conversions, ROI, etc.).
Conduct Post Campaign Analysis (PCA) to evaluate impact, uncover trends, and recommend improvements.
Identify what's working, what's not, and why—through Root Cause Analysis (RCA) techniques.

Data Handling & BI Reporting

Build and maintain scalable dashboards and reports using BI tools (e.g., Power BI, Tableau, Looker, or similar).
Develop SQL queries to extract and transform data from relational databases for campaign and customer analytics.
Use Excel for quick data exploration, modeling, and presentation where appropriate.

Cross-functional Collaboration

Work closely with CRM, marketing, product, tech, and data teams to align campaign goals and define KPIs.
Partner with loyalty and retention teams to analyze the performance of customer engagement programs.
Provide insights that influence targeting, segmentation, personalization, and timing of future campaigns.

Data-Driven Decision Support

Enable teams to make better decisions by providing insights backed by data and evidence.
Identify patterns and trends in customer behavior to optimize communication strategies and campaign design.
Proactively identify anomalies and performance deviations and propose actionable solutions.

Continuous Improvement

Improve campaign performance measurement frameworks by automating reporting and insight generation.
Contribute to building data pipelines and analytics processes that improve operational efficiency and scalability.

Key Qualifications:

5-7 years of experience in roles such as CRM Analyst, Campaign Manager, Loyalty Consultant, or Marketing Operations Analyst.
Strong SQL skills - able to write, optimize, and debug complex queries across large datasets.
Hands-on expertise in at least one modern BI tool (e.g., Power BI, Tableau, Looker).
Advanced Excel skills, including data modeling, pivot tables, VLOOKUP/XLOOKUP, and charts.
Experience in Post Campaign Analysis, Root Cause Analysis, and customer segmentation techniques.
Strong understanding of campaign lifecycles, marketing KPIs, and performance attribution.
Excellent problem-solving skills, analytical thinking, and the ability to communicate technical results to non-technical stakeholders.
Familiarity with customer lifecycle marketing, loyalty programs, and CRM systems is a plus

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BI Developer

Experience & Salary

Skills Required

Work Mode

Job Type

Job Description

Requirements

BI Developer

campaign performance analysis

CRM analytics

post-campaign insights

CRM, campaign management, marketing analytics

loyalty operations

Key Responsibilities:

Campaign Performance Analysis

Data Handling & BI Reporting

Cross-functional Collaboration

Data-Driven Decision Support

Continuous Improvement

Key Qualifications:

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