BDE (FMCG)

About The Opportunity

Role & Responsibilities

• Prospect, qualify and convert new retail and distributor accounts across assigned territory to meet monthly sales targets.
• Execute daily route plans and in-store activities to ensure product availability, optimal shelf placement, and POSM deployment.
• Manage distributor and retailer relationships: negotiate commercial terms, follow up on orders, and ensure timely collections and deliveries.
• Conduct regular market checks and competitor intelligence to identify growth opportunities and feedback to trade marketing.
• Use CRM to capture leads, update order pipelines, and generate accurate daily/weekly sales reports.
• Collaborate with supply chain and marketing teams to resolve stock-outs, enable promotions, and improve distribution metrics.
  

Skills & Qualifications

Must-Have

• Bachelor’s degree in any discipline (preferred).
• Proven field sales or business development experience in FMCG or consumer goods (on-site, territory-based).
• Own two-wheeler and valid driving license for frequent field travel.
• Proficiency in CRM usage and reporting (Salesforce or Zoho CRM preferred).
• Strong proficiency in MS Excel for sales tracking and reporting.
• Comfortable with extensive on-ground travel, weekend retail visits, and physically executing merchandising tasks.
  

Preferred

• Key Account Management exposure or experience with modern trade outlets.
• Negotiation and closing experience with distributors and retailers.
• Prior experience in route-to-market or distributor management models.
  

Benefits & Culture Highlights

• Competitive on-target earnings with performance incentives and territory bonuses.
• Structured field-sales training, mentorship, and fast career progression in sales or trade marketing.
• Mobile-first tools, CRM support, and regular field enablement to maximise productivity.
  

Location & Work Type: