B2B Sales Manager

Job Title: B2B Sales Manager – Office Chairs

Location: Pune (Includes PAN India travel)

Job Type: Full-Time

Experience: 3–7 years in B2B sales, preferably in office furniture, ergonomic solutions, or

workspace innovation

About Frido

Frido is dedicated to enhancing daily living through innovative, ergonomic solutions that

promote comfort and well-being. Our mission is to design the next generation of products to

empower people to walk, sit, and sleep better. Each product we create is fueled by the same

passion that drove us to innovate from day one: to give people the freedom to do more. Join

us in our mission to transform everyday struggles into freedom and joy. Discover Frido, and

experience the freedom to live life your way.

As pioneers in ergonomic products, our new Frido Office Chair range blends advanced

comfort with workplace efficiency. We are now expanding our presence in corporate and

institutional spaces — and are looking for a B2B Sales Manager who can drive this growth

across key industries and geographies.

Key Responsibilities:

● Lead B2B Sales for the office chair product line targeting corporates, startups,

coworking spaces, government institutions, and resellers.

● Build a pipeline of qualified leads through cold outreach, referrals, events, and

strategic partnerships.

● Conduct client presentations, demos, and trials, highlighting product features and

ergonomic benefits.

● Collaborate with marketing to develop sales collaterals, pitch decks, and product

kits tailored for different industries.

● Handle the end-to-end sales cycle from prospecting to closing, including pricing,

negotiations, and contracts.

● Track sales performance using CRM tools and provide regular reports and forecasts.

● Gather market intelligence, competitor insights, and customer feedback to influence

product strategy.

Requirements:

● Proven track record in B2B sales, preferably in office furniture, interiors, or related

sectors.

● Strong network of decision-makers in HR, admin, procurement, and workspace

planning roles.

● Excellent communication, negotiation, and presentation skills.

● Understanding of ergonomics, design trends, and modern workplace needs is a

strong plus.

● Willingness to travel as required for meetings, trade shows, or installations.

Nice to Have:

● Experience in selling to corporate real estate teams, architects, or interior

designers.

● Exposure to workspace planning or facilities management solutions.

● Ability to work in a fast-paced, startup-like environment.

What We Offer:

● Competitive base salary, plus performance-based incentives

● Fast-tracked growth opportunities

● Exposure to a premium product line and disruptive workplace trends

● Supportive and innovative team culture