B2B - Growth Marketing Manager

3 - 5 years

8 - 12 Lacs

Posted:11 hours ago| Platform: GlassDoor logo

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Work Mode

On-site

Job Type

Full Time

Job Description

About Us

We are a leading B2B sales and digital marketing agency committed to driving revenue growth for

our clients through data-driven strategies, advanced automation, and innovative marketing

solutions. We are looking for a B2B Account Manager - Sales & Marketing with a strong

background in demand generation, ABM, and inbound marketing. If you have a passion for

leveraging AI, marketing automation, and cutting-edge tools to deliver exceptional results, we want

to hear from you!

About You

You are a results-oriented marketer with hands-on experience in managing revenue-driven

marketing programs. You excel in demand generation, ABM, and inbound marketing strategies,

leveraging automation, AI-driven tools, and data analytics for measurable impact. You are a strong

leader, capable of managing and mentoring a high-performing marketing team while continuously

innovating and experimenting with new strategies.

Key Responsibilities

Marketing Strategy & Revenue Growth

● Develop and execute integrated ABM, Inbound Marketing, and Demand Generation

strategies to drive pipeline growth.

● Lead multi-channel marketing campaigns (email, paid media, SEO, content) for high-impact

lead generation.

● Identify upsell and cross-sell opportunities to maximize revenue from existing accounts.

● Innovate and implement AI-powered marketing solutions to improve efficiency and results.

Sales Enablement & AI-Driven Marketing

● Work closely with sales teams to create enablement assets (sales decks, case studies,

battle cards).

● Implement AI-driven predictive analytics, automation, and personalization to enhance

marketing effectiveness.

● Manage and optimize marketing automation platforms (HubSpot, Marketo, Pardot, etc.) to

streamline lead nurturing.

● Analyze intent data and behavioral insights to improve targeting and engagement.

Performance Marketing, SEO & Programmatic Advertising

● Plan and manage Google Ads, LinkedIn Ads, programmatic advertising, and retargeting

campaigns.

● Oversee SEO strategy, including technical SEO, content optimization, and link-building

initiatives.

● Drive conversion rate optimization (CRO) efforts to improve landing page performance.

Data-Driven Insights & Reporting

● Build real-time dashboards and performance reports using Google Analytics, HubSpot, and

Tableau.

● Continuously monitor and optimize marketing campaigns based on data-driven insights.

● Provide strong case studies demonstrating measurable revenue impact from past

marketing programs.

Team Leadership & Project Management

● Hire, mentor, and develop a team of marketers to deliver high-impact campaigns.

● Manage multiple client accounts, ensuring projects are executed efficiently and aligned

with business objectives.

● Utilize project management tools (Asana, Trello, Monday.com) to track progress and

deadlines.

Market Intelligence & Continuous Learning

● Stay ahead of industry trends, AI tools, and emerging marketing technologies to maintain a

competitive edge.

● Monitor competitor activities and recommend innovative solutions for market

differentiation.

● Continuously experiment and improve strategies for faster, more effective marketing

execution.

Requirements

✅ Experience: 3-5 years in B2B marketing and sales enablement with a track record of managing

multi-channel programs.

✅ Marketing Technology: Hands-on experience with 2-3 marketing automation platforms

(HubSpot, Salesforce, Marketo, Pardot) and intent data tools (Bombora, 6sense).

✅ AI & Automation: Strong understanding of AI-driven marketing platforms for faster execution

and efficiency.

✅ Ad Platforms & SEO: Expertise in Google Ads, LinkedIn Ads, programmatic advertising, and

SEO tools (SEMrush, Ahrefs, Screaming Frog).

✅ Data & Reporting: Strong grasp of analytics platforms (Google Analytics, Tableau) to track and

optimize performance.

✅ Communication Skills: Excellent written and spoken English, with strong interpersonal and

client-facing communication skills.

✅ Project Management: Strong organizational skills with experience using project management

tools (Asana, Trello, Monday.com).

✅ Continuous Learning: Passion for experimentation, innovation, and staying ahead of industry

trends.

Job Type: Full-time

Pay: ₹800,000.00 - ₹1,200,000.00 per year

Benefits:

  • Paid sick time
  • Paid time off

Education:

  • Bachelor's (Required)

Experience:

  • Growth Marketing Manager: 5 years (Required)

Language:

  • English (Required)

Work Location: In person

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