AVP - Marketing

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Role Overview:

AVP – Marketing

Key Responsibilities:

Campaign Strategy & Execution

• Develop and manage 360-degree marketing campaigns across digital, print, OOH, and BTL channels.
• Align marketing plans with business goals, product launches, and customer acquisition objectives.
• Collaborate with cross-functional teams to localise and adapt campaigns based on regional needs.

Brand Management

• Define and refine the company’s brand strategy, voice, and visual identity across touchpoints.
• Ensure brand consistency in messaging, tone, and visual representation across platforms.
• Manage brand health metrics and conduct regular brand audits.

Public Relations & Communications

• Lead PR strategy, manage media relationships, and oversee press releases and external communications.
• Position the company and leadership as thought leaders through media opportunities, speaking engagements, and editorial content.
• Manage crisis communications and reputational risk in alignment with compliance and legal.

Content & Corporate Communication

• Oversee the development of engaging content for campaigns, brochures, newsletters, and digital assets.
• Craft executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership.

Agency & Vendor Management

• Manage and coordinate with creative, media, and PR agencies to ensure timely and cost-effective execution.
• Negotiate contracts, track deliverables, and ensure quality standards.

Qualifications & Skills:

• MBA in Marketing, Communications, or a related field.
• 14+ years of experience in marketing, with at least 5 years in the insurance or BFSI sector.
• Proven track record in leading multi-channel marketing campaigns and brand initiatives.
• Strong understanding of PR, corporate communications, and media strategy.
• Excellent written and verbal communication skills.
• Ability to manage budgets and multiple external stakeholders.

Preferred Attributes:

• Data-driven mindset with a strong grasp of marketing analytics and campaign ROI.
• Creative thinker with a strong aesthetic sense and attention to detail.
• Agile and collaborative team leader with the ability to influence senior stakeholders.