AVP - Marketing

As an Assistant Vice President (AVP) of Marketing at our Insurance company based in Lower Parel, Mumbai, you will play a pivotal role in leading the planning and execution of integrated marketing campaigns, brand-building initiatives, and communications. With over 14 years of experience in marketing, ideally within the BFSI or insurance sector, you will bring a dynamic and strategic approach to drive brand visibility and customer engagement through impactful marketing programs. Your key responsibilities will include developing and managing 360-degree marketing campaigns across various channels such as digital, print, OOH, and BTL, aligning marketing plans with business goals and product launches, and collaborating with cross-functional teams to adapt campaigns based on regional needs. You will also be responsible for defining and refining the company's brand strategy, voice, and visual identity across touchpoints, ensuring brand consistency in messaging and visual representation, and conducting regular brand audits to monitor brand health metrics. In addition, you will lead the PR strategy, manage media relationships, oversee press releases and external communications, position the company and leadership as thought leaders through various opportunities, and manage crisis communications and reputational risk in alignment with compliance and legal requirements. Your role will involve overseeing the development of engaging content for campaigns, brochures, newsletters, and digital assets, crafting executive messaging, internal communications, and corporate announcements in collaboration with HR and leadership teams. Furthermore, you will be responsible for managing and coordinating with creative, media, and PR agencies to ensure timely and cost-effective execution, negotiate contracts, track deliverables, and maintain quality standards. To qualify for this role, you should hold an MBA in Marketing, Communications, or a related field, have over 14 years of experience in marketing with at least 5 years in the insurance or BFSI sector, demonstrate a proven track record in leading multi-channel marketing campaigns and brand initiatives, possess a strong understanding of PR, corporate communications, and media strategy, and exhibit excellent written and verbal communication skills. Additionally, you should have the ability to manage budgets and multiple external stakeholders effectively. Preferred attributes for this role include a data-driven mindset with a strong grasp of marketing analytics and campaign ROI, creativity with a keen aesthetic sense and attention to detail, and agile and collaborative team leadership skills with the ability to influence senior stakeholders effectively.,