Asst. Manager/Deputy Manager, Admissions and Outreach

About Anant National University

Anant National University, India’s Premier Design University, is dedicated to training students to devise solutions for global problems through creative thinking.

Our DesignX way is unique in helping young designers develop a better understanding of the context we live in through community immersion, innovation and collaboration. The core of our pedagogy is sustainable design multiplied by a host of knowledge disciplines and technology to make problem solving impactful. Our multidisciplinary undergraduate, postgraduate and doctoral programmes in design, architecture, climate action and visual arts harness the knowledge from various disciplines and traditional practices to integrate it with cutting edge technology to address diverse challenges.

About Anant Fellowship in Sustainability and Built Environment

Anant Fellowship offers a one-year post-graduate diploma programme as well as a two-year master’s program in sustainability and the built environment at Anant National University, Ahmedabad. The multidisciplinary programmes are designed to prepare and empower students and young practitioners to create equitable and sustainable solutions for the built environment. The interdisciplinary approach is not only focused on urban development and sustainability but also explores disciplines such as art appreciation, philosophy, social sciences, design thinking and gender studies. Anant Fellowship offers classroom learning combined with hands-on experience, field visits and mentoring from inspiring faculty and experts from all over the world.

Job Type

Contractual/Fulltime

Reporting to

Director, Anant Fellowship in Sustainability and Built Environment

Required Education Qualification and Years of Experience

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–3 years of experience in admissions, recruitment, or marketing
• Proven experience with CRM systems and digital marketing campaigns
• Experience in higher education admissions or student recruitment
• Strong communication and organisational skills
• Ability to manage multiple priorities independently
• Event coordination and webinar management experience
• Knowledge of social media advertising and paid campaigns

Key Responsibility Areas (KRAs)

• Admissions & Lead Management
  

• Managing daily lead generation for admissions, lead calling and regular communication (emails/calls) with candidates
• Follow up with applicants and help them complete the admission form
• Conducting telephonic screening interviews to assess candidate fit and motivation for the program
• Coordinating panel interviews for screened candidates and managing the interview process
• Supporting with admission offers for successful candidates
• Daily management of applicant queries and communication throughout the admission process
• Sending welcome kits to admitted candidates and managing student retention plans
• Managing orders with vendors and third parties for the production and printing of collateral, student kits, giveaways, press releases, etc.
• Managing incoming cohort hostel bookings and arrival, orientation, etc.



• Outreach & Recruitment Campaigns
  

• Managing physical outreach campaigns, including campus presentations, seminars and information sessions at educational institutions, and arranging stalls at fests and educational fairs
• Managing all event logistics and coordination for outreach and recruitment events, including venue arrangements, AV setup, decor, catering coordination, and ensuring smooth execution across all touchpoints
• Organising and strategising webinars for admissions
• Tracking budget allocation and analysing ROI for both digital and physical outreach campaigns



• Communications
  

• Managing digital promotions and campaigns across social and messaging platforms
• Managing paid advertising campaigns (e.g., Meta ads, Google Ads) and monitoring ad performance and budget allocation
• Collaborating with the graphics team to develop and update communication materials, including brochures, website content, and other collateral



• Data & Reporting
  

• Maintaining admissions data and metrics in CRM systems (application numbers, conversion rates, pipeline status)
• Ensuring data privacy and compliance in handling candidate information
• Analysing admissions funnel data to identify bottlenecks and provide recommendations for improvement
• Tracking and reporting on outreach campaign effectiveness and engagement
• Monitoring and reporting on digital marketing campaign performance
• Regular communication and updates to the Director and Admissions Office on recruitment progress and pipeline status

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Key Skills

Technical Skills

• CRM and database management systems
• Digital marketing platforms (Meta Ads, Google Ads, Google Analytics)
• Social media management, email marketing, and content creation
• Microsoft Office Suite and Google Workspace
• Data analysis and reporting tools



• Core Competencies
  

• Strong communication and stakeholder management skills
• Project and event management capabilities
• Attention to detail and data accuracy
• Analytical thinking and problem-solving
• Creative thinking and campaign development
• Customer service orientation
• Ability to multitask and manage multiple initiatives



• Interpersonal Skills
  

• Collaborative and adaptable team player
• Strong listening, empathy skills, and relationship-building abilities
• Proactive approach to challenges