Associate Director- Performance Marketing

About Amber (https://amberstudent.com)

Long-term accommodation booking platform for students (think booking.com for student housing). Amber helps 80M students worldwide, find and book full-time accommodations near their universities, without the hassle of negotiation, non-standardized and cumbersome paperwork, and broken payment process. We are the leading student housing platform globally, with 1M+ student housing units listed in 6 countries and across 80 cities. We are growing rapidly and targeting $1B in annual gross bookings value by 2024. Amber raised $18.5M from Marquee investors like Gaja capital.

If you are passionate about making international mobility and living, seamless and accessible, then - Join us in building the future of student housing!

Associate Director – Performance Marketing

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Role Overview

We’re seeking a strategic, data-driven Associate Director of Performance Marketing to own and scale our global customer acquisition engine.

In this role, you will:

• Define the vision and roadmap for global performance marketing.
• Lead and mentor a growing team of performance marketers.
• Drive ROI across paid channels with aggressive growth targets

Key Responsibilities

1. Strategy & Leadership

• Own and lead the global performance marketing strategy across paid search, paid social, display, programmatic, and emerging channels.
• Manage multi-million-dollar budgets with a focus on ROI and scalability.
• Build, mentor, and inspire a high-performing team.

2. Execution & Optimization

• Oversee campaign strategy, creative direction, and audience segmentation across Google, Meta, TikTok, and programmatic DSPs.
• Drive continuous testing and experimentation (A/B tests, funnel optimization) to reduce CAC and improve ROAS.
• Collaborate with Product, Data, and Design teams to refine the user journey from first touchpoint to conversion.

3.Analytics & Reporting

• Define KPIs, track performance daily, and deliver actionable insights to leadership.
• Champion a data-driven culture using tools such as Google Analytics, Amplitude, and advanced attribution models.

Qualifications & Skills

• 7–10 years of progressive experience in performance/growth marketing, including leadership of multi-channel acquisition campaigns.
• Proven success managing multi-million-dollar monthly budgets and scaling ROI-positive campaigns globally.
• Deep expertise in Google Ads, Meta (Facebook/Instagram), programmatic DSPs, and emerging platforms.
• Strong analytical skills with proficiency in data and web analytics, experimentation, and funnel optimization.
• Excellent leadership, cross-functional collaboration, and communication skills.
• Startup or high-growth company experience preferred.

What We Offer

• Competitive compensation with performance bonuses and ESOPs.
• High impact and autonomy—shape the global acquisition strategy end-to-end.
• A collaborative, fast-paced environment with opportunities for rapid career growth.

Great culture: Instagram | LinkedIn

How to Apply:

Send your resume and a brief cover letter to reet.s@amberstudent.com with the subject line:

“Associate Director – Performance Marketing.”