Associate Director- Performance Marketing

YOE: 9+ Years

CTC: 15 LPA - 20 LPA

Location: Mumbai (Andheri, East)

Roles & Responsibilities:

- Strategize and conceptualize effective marketing campaigns across various digital paid media

channels and SEO initiatives in order to meet the client's objective. Review and approve the Ad

ideas to be presented to the client before the meeting.

- Provide inputs to SEO analysts for finalizing SEO strategies. Review the SEO activities on

regular basis in alignment with client objectives

- Manage budgets and campaigns across all digital channels to drive strong return on

investment.

- Provide support to the client in terms of technical expertise with regards to the media plan

curated for the client

- Plan, strategize, implement, report and analyze Ad campaigns across multiple channels,

continuously create, categorize and refine keyword lists to drive incremental conversions for the

client.

- Research and analyze competitor advertising links

- Manage lead volume, cost and quality across multiple sources and legal practice areas to

achieve overall monthly goals

- Manage relationships with search engines, display networks and other third party vendors

- Stay abreast of online marketing trends and monitor the competitive landscape to identify new

opportunities

- Present the campaign progress report analyses to the account management team or client on

a regular basis

- Monitor campaign performance and results and provide feedback to the design and content

teams along with recommendations to further optimize content

- Ensure all client queries are addressed on a timely basis and provide recommendations to

client on additional services considering changes in the digital industry trends

- Ensure client brand guidelines and platform guidelines are followed by the team

- Monitor the KPIs/PPIs defined for the team

- Identify the outliers or major deviations from the target, both negative and positive deviations

and guide the team to perform root-causes of these deviations

- Maintain ads campaign calendar to effectively communicate launches, time-sensitive or

seasonal campaigns, etc.

- Ensure necessary corrective and preventive action is taken to minimise negative outliers /

target misses.

Skills required:

• Proficiency in Meta ads, Google Ads, YouTube, Snapchat, LinkedIn, Twitter, Amazon, FLipkart, Q-comm (BlinkIt, Zepto, Instamart)
• The candidate must have a working knowledge of the following platforms- DV360, Bing, etc.
• Hands-on experience with tools like GA4, GTM, Shopify, HotJar, AppsFlyer, Looker studio.
• Experience in handling B2C and B2B clienteles
• Should demonstrate a track record of successfully improving Return on Advertising Spend (ROAS) and revenue for B2C brands
• Strong analytical skills and the ability to interpret data effectively
• A proactive and detail-oriented approach to campaign management
• Excellent communication and collaboration skills
• Ability to thrive in a fast-paced environment and adapt to evolving strategies and priorities