Associate Director Business Development (AdSales)

Job Summary

build and scale our Ad Sales and Data Monetisation business

strong background in digital media sales, programmatic advertising, and commercial strategy

Key Responsibilitie

s1. Ad Sales & Media Monetisatio

• nDefine and execute the end-to-end monetisation strategy for IndiGo’s digital assets (website, app, email, and more)
• .Identify and develop native and display ad inventory opportunities and build compelling media packages for brands and agencies
• .Set pricing, yield optimization, and measurement frameworks
• .Build an in-house sales motion and/or partner with media agencies and ad networks to scale reach and revenue

.2. Data Monetisation & Commercialisatio

• nBuild a product and sales model to monetise IndiGo’s rich first-party audience and behavioral data
• .Collaborate with legal, tech, and analytics teams to enable privacy-safe audience targeting, insights reporting, and custom brand solutions
• .Evaluate and deploy tools like CDPs, clean rooms, and data onboarding partnerships

.3. Strategic Partnerships & Ecosystem Developmen

• tForge strategic alliances with brands, advertisers, and martech platforms
• .Identify emerging monetisation models and pilot new revenue-generating formats
• .Act as the commercial voice in cross-functional product builds and customer journey optimizations

.4. Revenue Ownership & Business Leadershi

• pOwn topline and margin targets for the Ads and Data Monetisation P&L
• .Drive forecasting, performance reviews, and sales rigor across the function
• .Work with senior leadership to report on progress and identify acceleration levers

.Experience & Qualification Require

• d12–18 years of experience in digital media sales, adtech, or platform monetisation (e-commerce, OTT, OTA, or digital publishing)
• .Demonstrated success in setting up and scaling high-performing ad sales or data monetisation teams
• .Hands-on knowledge of ad platforms (GAM, DV360, programmatic tools), analytics (GA, Adobe), and data tech stacks (DMPs, CDPs)
• .Exceptional commercial and strategic acumen with a strong execution mindset
• .Excellent relationship-building, stakeholder management, and negotiation skills
• .MBA preferred

.At IndiGo, we believe in the innate strength of an energetic, diverse, and inclusive workforce, where the viewpoints and life experiences of our employees help us foster strong connection with all our customers. Our diversity equity and inclusion efforts are designed to attract, nurture, and advance the lives of our employees and customers irrespective of their, but not limited to, gender, race, color, religion, caste, creed, ethnicity, origin, language, social and economic status, sexual orientation, persons with disabilities, nationality, age, marital and maternity status.

Indigo does not charge fees for Job Interviews, Registration, Verification or Offer Letters. All Official communication will come from verified IndiGo IDs (e.g., xxx@goindigo.in). Please report any fake job offer to eco.goindigo.i

n'At IndiGo we are committed to fostering an inclusive and equitable workplace. All employment decisions are made solely on the basis of merit and qualifications, without regard to a candidate’s gender, race, color, religion, caste, creed, ethnicity, language, sexual orientation, marital status, maternity status, disability, or social and economic background