Associate - Audience Acquisition

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About Business Unit: ETB2B

ETB2B was started 6 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialized B2B media portals & communities covering news, opinion, analysis etc. These niche portals are either based on industry ( like auto, telecom etc) or function ( CIO, CFO etc). Here are portals that we run: ETAuto.com, ETTelecom.com , ETCIO.com, ETRetail.com, ETEnergyWorld.com, ETRealty.com, ETGovernment.com, ETTravelworld.com, ETHospitalityworld.com, ETCISO.in, ETBrandEquity.com, ETCFO.com, ETHealthworld.com, ETBFSI.com , ETHRworld.com, ETLegalWorld.com Apart from media verticals, we also run ETMasterclass.com and vconfex.com.

About ET Auto & Manufacturing

The Economic Times

Role Overview

Associate – Audience Acquisition

Key Responsibilities

Delegate Acquisition & Engagement

• Identify and engage CXOs, policymakers, thought leaders, and innovators across automotive and manufacturing ecosystems.
• Research target audiences, design outreach campaigns, and secure delegate participation.
• Strengthen ET Auto & Manufacturing’s leadership network through high-quality engagement.

Custom Projects

• Collaborate with clients and internal stakeholders to design bespoke initiatives aligned with sectoral priorities.
• Translate business needs into impactful project deliverables.
• Ensure quality, consistency, and timely execution of projects.

Project Management

• Lead project execution from initiation to closure.
• Track deliverables, monitor risks, and manage timelines effectively.
• Coordinate across editorial, marketing, design, and ops teams for seamless delivery.

Digital & Website Management

• Manage updates on ET Auto & Manufacturing digital platforms.
• Ensure event content, partner information, and industry insights are updated regularly.
• Enhance visibility, accuracy, and user experience.

Major Summits & Flagship Events

• Drive audience acquisition strategies for flagship summits and large-scale industry conclaves.
• Network with high-profile leaders, industry associations, and policy influencers.
• Personalize outreach and coordinate delegate logistics to ensure premium experiences.

Database Building & Intelligence

• Build and maintain a structured database of industry leaders, associations, and ecosystem players.
• Ensure accuracy, compliance, and accessibility.
• Leverage insights to refine outreach and acquisition strategies.

Key Skills & Competencies

• Strong research and analytical capability with knowledge of auto and manufacturing sectors.
• Excellent communication and networking skills for CXO-level engagement.
• Project management skills with the ability to handle multiple priorities.
• Familiarity with CRM systems, databases, and MS Office Suite.
• Agility to work in a fast-paced, deadline-driven environment.

Qualifications

• Bachelor’s degree in Business, Marketing, Media, Engineering, or related disciplines.
• 1–3 years of experience in audience acquisition, events, or stakeholder engagement.
• Exposure to the auto, manufacturing, or allied sectors will be an advantage.
• Experience with digital outreach and content management preferred.

Interested candidates may share their resume on neetu.arora@timesinternet.in