Assistant Manager - YouTube Monetization, Digital Business

Sony Pictures Networks India is seeking a Assistant Manager Youtube Monetization to join our team. The ideal candidate will be responsible for managing YouTube channels across SPNI’s network, optimizing content strategy and operations, and leveraging analytics to drive growth, engagement, and revenue. The role requires strong analytical skills, deep understanding of YouTube CMS and performance metrics, and collaboration with cross-functional teams to achieve business objectives.

Education: Master's degree

Experience: 4-5 years of experience in content operations, YouTube channel management and data analytics

Key Responsibilities

1. Market Research & Strategy

• Conduct research on content performance across YouTube and other digital platforms to identify content trends and opportunities.
• Formulate the annual YouTube strategy and content roadmap backed by data-driven insights.
• Provide strategic content inputs to the business team to drive channel growth and engagement.
• Audit existing channels to uncover short- and long-term recommendations for improving audience engagement and key performance metrics.

2. Content Operations

• Manage content release schedules on YouTube in coordination with internal stakeholders.
• Maintain master content MIS for all shows across network channels.
• Optimize metadata elements such as titles, tags, descriptions, playlists, thumbnails, and homepage layouts for enhanced discoverability.
• Ensure timely uploads with accurate metadata across all SPNI channels.
• Collaborate with programming, operations, legal, and finance teams to ensure smooth execution of YouTube operations.
• Develop creative engagement strategies to foster continuous audience and community interaction.

3. Business Growth & Insights

• Identify opportunities for revenue enhancement and subscriber growth through data-led insights.
• Analyze content health and recommend improvements to enhance channel performance.
• Utilize SEO/SMM tools and learnings to grow channels organically.
• Conceptualize and repackage archival content aligned with evolving viewer trends.

4. Reporting & Analytics

• Maintain and update daily and weekly reports including CMS data, channel performance, show-wise metrics, partner payouts, and dashboards.
• Track audience retention metrics (e.g., average view duration, % completion, watch time) to guide strategy.
• Present actionable insights and trends to business stakeholders for decision-making.

Skills & Experience

• 4–5 years of experience in content operations and YouTube channel management.
• Strong command of YouTube CMS and YouTube/Google Analytics.
• Proven ability to implement in-video programming mechanisms (link cards, end screens, etc.).
• In-depth understanding of audience retention and engagement metrics.
• Strong analytical and numerical abilities with proficiency in MS Excel (pivot tables, dashboards).
• Knowledge of Python programming preferred.
• Familiarity with content across entertainment, kids, regional, and sports verticals.
• Prior experience in the Media & Entertainment (M&E) sector is desirable.

Why join us?

Why join us? Sony Pictures Networks is home to some of India’s leading entertainment channels such as SET, SAB, MAX, PAL, PIX, Sony BBC Earth, Yay!, Sony Marathi, Sony SIX, Sony TEN, Sony TEN1, SONY Ten2, SONY TEN3, SONY TEN4, to name a few! Our foray into the OTT space with one of the most promising streaming platforms, Sony LIV brings us one step closer to being a progressive digitally-led content powerhouse. Our independent production venture- Studio Next has already made its mark with original content and IPs for TV and Digital Media. But our quest to Go Beyond doesn’t end there. Neither does our search to find people who can take us there. We focus on creating an inclusive and equitable workplace where we celebrate diversity with our Bring Your Own Self Philosophy and are recognised as a Great Place to Work. - Great Place to Work Institute- Ranked as one of the Great Places to Work for since 5 years - Included in the Hall of Fame as a part of the Working Mother & Avtar Best Companies for Women in India study- Ranked amongst 100 Best Companies for Women In India - ET Human Capital Awards 2021- Winner across multiple categories - Brandon Hall Group HCM Excellence Award - Outstanding Learning Practices. The biggest award of course is the thrill our employees feel when they can Tell Stories Beyond the Ordinary!