Assistant Manager – Performance Marketing (Digital Learning)

Job Purpose

Assistant

Job Outline

1. Campaign Setup & Management

• Plan, execute, and manage end-to-end performance campaigns across platforms like

  Google Ads (Search, Display, YouTube), Meta (Facebook/Instagram), LinkedIn

  , and other relevant networks.
• Structure and segment campaigns for maximum relevance and performance across customer personas and funnel stages.

2. Performance Optimization

• Continuously track and analyze key performance metrics including

  CTR, CPC, CPA, Conversion Rates, and ROI

  .
• Apply optimization techniques such as bid adjustments, audience segmentation, dayparting, and keyword refinement.
• Drive efficiency through

  budget pacing and reallocation

  based on real-time data insights.

3. Reporting & Analytics

• Build and share periodic campaign reports with actionable insights using

  Google Analytics, Google Looker Studio, Meta Business Suite

  , and other tools.
• Attribute conversions across multiple touchpoints and measure

  incrementality and lift

  from campaigns.
• Present results and strategy recommendations to internal stakeholders in a business-impact-oriented manner.

4. A/B Testing & Experimentation

• Design and execute A/B and multivariate tests for

  ad creatives, messaging, CTAs, formats, and landing pages

  .
• Leverage findings to iterate creative strategies and funnel design.

5. Technical Troubleshooting

• Collaborate with internal/external teams to set up

  pixels, tags, UTM tracking, and conversion APIs

  .
• Proactively resolve issues related to ad delivery, tracking mismatches, ad disapprovals, or low-quality scores.

6. Cross-functional Collaboration

• Partner with

  content, design, CRM, sales, and product

  teams to align campaign goals with customer journey strategies.
• Ensure creative assets are performance-oriented and aligned with channel best practices.

7. Market & Competitor Intelligence

• Conduct regular benchmarking of

  competitor campaigns, ad creatives, and keyword strategies

  .
• Identify white-space opportunities to drive differentiation and market penetration.

8. Trend Monitoring & Upskilling

• Stay abreast of latest

  platform updates, algorithm changes, privacy policies (e.g., GA4, Meta CAPI, LinkedIn changes)

  and digital trends.
• Evaluate and adopt emerging tools and platforms for media buying and measurement

Qualifications

• Bachelor’s/Master’s degree in Marketing, Business, Technology or a related field.
• 5+ years of experience in

  performance marketing

  , ideally in B2C/B2B digital-first brands.
• Proven track record of managing large-scale paid campaigns across

  Google, Meta, LinkedIn

  .
• Strong grasp of analytics platforms such as

  GA4, Looker Studio, HubSpot, Mixpanel, or Tableau

  .
• Hands-on experience with

  Google Tag Manager, Facebook Pixel, and other tracking mechanisms

  .
• Advanced Excel/Sheets skills for data manipulation and reporting.
• Experience with

  marketing automation or CRM platforms

  is a plus.
• Strong communication and project management skills.

Key Responsibilities and % Time Spent

Campaign Planning & Strategy - 20%

Creative Coordination - 20%

Performance Monitoring & Optimization - 40%

Reporting & Insights - 20%

Total Time Spent on All Responsibilities - 100%