Assistant Manager – Market Research

Market Research will be responsible for leading market intelligence and research initiatives to provide actionable insights that drive strategic business decisions, product portfolio development, and marketing effectiveness within the pharmaceutical and healthcare domain. The role requires a combination of scientific understanding, analytical ability, and strategic thinking.

Key Responsibilities:

1. Market Research & Analysis

• Design, plan, and execute qualitative and quantitative research projects to understand market dynamics, therapy area trends, and customer needs.
• Conduct primary research with healthcare professionals, patients, and distributors, and analyze secondary data from industry sources (e.g., IQVIA, CMARC, AWACS).
• Track market share, brand performance, and competitor activities regularly.

2. Business Insights & Strategy Support

• Analyze data to identify opportunities for brand growth, product positioning, and portfolio expansion.
• Provide insights and recommendations to marketing, sales, and product management teams.
• Support forecasting and annual business planning with robust market intelligence.

3. Competitive & Therapeutic Landscape Analysis

• Monitor competitor launches, promotional strategies, and pricing trends.
• Prepare in-depth reports on therapy area evolution, emerging molecules, and customer preferences.

4. Cross-functional Collaboration

• Work closely with marketing, medical, regulatory, and sales teams to translate insights into strategic actions.
• Manage and coordinate with external research agencies for project execution.

5. Reporting & Presentation

• Create dashboards, presentations, and reports summarizing key insights and recommendations for senior management.
• Present findings in management reviews and strategy meetings.

Qualifications & Experience:

• Education:

• Bachelor’s degree in Pharmacy (B.Pharm) – mandatory
• MBA in Marketing / Market Research / Business Analytics – preferred

• Experience:

• 5–10 years of experience in

  market research, business analytics, or competitive intelligence

  within the

  pharmaceutical / healthcare industry

  .
• Experience in handling both

  primary and secondary research projects

  .
• Prior exposure to

  IQVIA / CMARC / AWACS data

  preferred.

Skills & Competencies:

• Strong analytical, quantitative, and problem-solving skills.
• Proficiency in MS Excel, Power BI, SPSS, or other analytical tools.
• Excellent communication and presentation skills.
• Sound understanding of pharmaceutical market dynamics and therapy areas.
• Ability to work cross-functionally and manage multiple projects simultaneously.

Preferred Attributes:

• Experience in

  new product opportunity assessment

  and

  brand performance tracking

  .
• Familiarity with

  digital market research tools

  and

  data visualization

  .
• Detail-oriented with a strong sense of ownership and strategic thinking.