Job
Description
Department Strategy/Planning Job posted on Jun 05, 2025 Employment type Full-Time Job Title: Assistant Manager - Events & Marketing Operations Location: Gurugram, India (In-Office) Department: Marketing Reports to: CMO Experience Required: 5+ years in event planning and execution, preferably in IT/Tech sector Employment Type: Full-time (Individual Contributor) Role Overview: You will be responsible for planning, executing, and overseeing all corporate, internal, and external events — including conferences, webinars, client meets, trade shows, and employee engagement activities. You will work closely with cross-functional teams, vendors, and leadership to ensure high-quality delivery aligned with our brand and business goals. You will play a dual role: managing and executing high-impact events (online and offline) and acting as the initial point of contact for incoming customer/prospect calls and website inquiries. This role is ideal for someone who is organized, customer-centric, and thrives in a fast-paced environment. You’ll collaborate with cross-functional teams and ensure all interactions — both at events and via digital touchpoints — leave a lasting, positive impression. Key Responsibilities: 1. Event Management (60%) Lead end-to-end planning and execution of events (physical, virtual, and hybrid). Develop and manage event budgets, timelines, and logistics. Collaborate with internal stakeholders (sales, HR, leadership) to define event objectives and success metrics. Identify and coordinate with vendors, venues, agencies, and technology partners. Supervise event branding, collateral, giveaways, booth designs, and experience zones. Drive registration, participation, and post-event engagement using CRM and marketing automation tools. Ensure timely reporting, post-event analysis, social media promotions, and ROI measurement. Stay updated on event trends and technologies to drive innovation in event delivery. 2. Marketing Operations & Digital Marketing (25%) Develop and implement scalable marketing operations processes to enhance campaign efficiency and reporting. Manage marketing automation workflows, CRM integrations, and lead scoring mechanisms. Oversee digital marketing initiatives related to event promotions, including email campaigns, PPC ads, and social media outreach. Optimize website landing pages, content, and event registration flows for improved user experience and conversion rates. Collaborate with SEO and content teams to enhance event visibility and organic reach. Track and report digital marketing performance metrics for continuous improvement. 3. Customer Interaction & Reporting (15%) Attend all incoming prospect and customer calls/inquiries originating from the website. Qualify leads, provide basic information, and forward relevant details to sales or support teams. Maintain a structured log of all incoming interactions and prepare weekly reports for senior management. Coordinate closely with the sales and CRM teams to ensure smooth handover and follow-up. Requirements: Bachelor's degree in marketing, Communications, Event Management, or related field 5+ years of hands-on experience in B2B event management, preferably in IT/Tech/Software domain Experience in customer service or lead handling is a plus Strong project management and multitasking skills Excellent communication, negotiation, and interpersonal skills Familiarity with tools such as Salesforce, Eventbrite, MS Office, and virtual event platforms Ability to travel domestically and occasionally internationally for event execution High attention to detail and problem-solving ability under pressure Preferred Qualities: A proactive communicator with a customer-first attitude Experience in handling both digital events and in-person activations Ability to work independently and report clearly to management Tech-savvy, with a keen interest in marketing automation and digital engagement Creative thinker with a passion for crafting unique event experiences Demonstrated ability to manage large-scale events independently Prior experience working with CXOs and senior stakeholders
