Assistant Manager - Digital Marketing

Job Title: Assistant Manager – Digital Marketing

Location: Kondhwa, Pune
Experience Required: 3–4 Years
Employment Type: Full-Time (Work From Office)

About the Role

We are hiring an experienced Assistant Manager – Digital Marketing to take end-to-end ownership of digital strategy, performance campaigns, content planning, and team coordination. The role requires strong analytical skills, leadership qualities, and in-depth digital marketing expertise to drive brand growth and lead generation.

Key ResponsibilitiesStrategic Planning & Execution

• Develop and implement digital marketing strategies across paid, owned, and earned media.
• Plan and manage high-performing campaigns on Google Ads, Meta Ads, YouTube, and other digital channels.
• Forecast, allocate, and optimize budgets to achieve maximum ROI.

Performance Marketing

• Own complete performance marketing delivery—campaign setup, A/B testing, tracking, and optimization.
• Monitor lead quality, conversion rate, CPA, and overall campaign efficiency.
• Coordinate with sales teams to ensure seamless lead flow & nurturing.

SEO & Website Management

• Oversee SEO activities including keyword research, technical SEO, content planning, and link building.
• Manage website updates, landing pages, and UX improvements in coordination with developers.

Social Media & Content Leadership

• Prepare monthly social media strategies and calendars.
• Supervise content writers, designers, and editors to ensure quality output.
• Approve creatives, ad copies, and campaign assets.

Analytics, Reporting & Insights

• Track marketing KPIs using Google Analytics, Search Console, CRM dashboards & ad managers.
• Prepare detailed performance reports with insights, learnings, and future recommendations.
• Use data-driven decision-making to improve results.

Marketing Automation & CRM

• Manage email marketing campaigns, automation flows, and drip campaigns.
• Work with CRM tools like Zoho/HubSpot to track and nurture leads.

Team & Vendor Coordination

• Supervise junior marketers and external agencies/vendors.
• Ensure smooth execution and timely delivery of all marketing activities.

Required Skills & Qualifications

• 3–4 years of hands-on experience in digital marketing.
• Strong command over Performance Marketing, SEO, SMM, and Analytics.
• Proficiency with tools like Google Ads, Meta Ads, GA4, WordPress, and marketing automation platforms.
• Strong communication, leadership, and project management skills.
• Ability to work in a fast-paced environment with tight deadlines.

Preferred Skills

• Experience with SEMrush, Ahrefs, Mailchimp, HubSpot, Zoho CRM.
• Experience in managing teams or junior executives.
• Creative thinking with a problem-solving mindset.

Benefits

• Leadership role with ownership of digital growth.
• Exposure to full-stack digital marketing ecosystem.
• Performance incentives and growth opportunities.

Job Type: Full-time

Pay: ₹15,135.76 - ₹62,572.29 per month

Benefits:

• Flexible schedule

Work Location: In person