Assistant Manager - Digital Marketing Associate

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Role Overview

Assistant Manager – Digital Marketing

Lead Generation Campaigns

Account-Based Marketing (ABM)

CRM-based lead management

Key Responsibilities

• Digital Campaigns & Lead Generation (30%)
• Plan and execute end-to-end B2B digital marketing campaigns across Google Ads, LinkedIn, and industry platforms.
• Run Account-Based Marketing (ABM) campaigns targeting strategic enterprise accounts.
• Optimize campaigns to drive quality MQLs with measurable outcomes (CPL, conversion rate, ROI).
• Collaborate with sales for audience targeting, message alignment, and lead feedback.
• Conduct A/B testing on ad creatives, CTAs, and landing pages.
• Lead Management & CRM Administration (25%)
• Own the lead journey in CRM – from capture to closure.
• Perform lead validation, categorization, and assign follow-ups to inside sales or BD teams.
• Track funnel metrics – MQL, SQL, pipeline conversion rates.
• Serve as CRM administrator for lead records, campaign tagging, and dashboards (Zoho/HubSpot preferred).
• Create weekly/monthly lead reports and present campaign impact to leadership.
• Social Media & Content Promotion (15%)
• Manage LinkedIn and other B2B social handles with a content calendar aligned to campaigns.
• Promote blogs, case studies, events, and webinars to drive traffic and engagement.
• Monitor social analytics and adjust strategy based on insights.
• Website & Landing Page Management (15%)
• Manage updates and enhancements to the company website using CMS (WordPress).
• Track Website Analytics and share reports.
• Create and optimize campaign-specific landing pages with performance-focused layouts.
• Ensure mobile responsiveness, SEO hygiene, and analytics tagging.
• SEO & Performance Optimization (15%)
• Conduct keyword research and implement on-page SEO strategies.
• Optimize web content and landing pages for target keywords and user experience.
• Track organic performance and backlinks using SEMrush, Ahrefs, and Search Console.
• Collaborate with the content team for regular publishing of blogs, use cases, and service pages.
  

Required Skills & Qualifications

• Bachelor's/master’s degree in marketing, Mass Communication, Digital Media, or related field.
• Minimum 5 years of experience in B2B digital marketing, including:
• Lead generation campaigns (Google, LinkedIn)
• CRM-based lead management and nurturing
• Website CMS management (WordPress preferred)
• SEO and paid campaign reporting
• Proficiency in tools like Google Analytics 4, Google Ads, LinkedIn Campaign Manager, Search Console, SEMrush/Ahrefs, CRM (Zoho/HubSpot).
• Excellent English communication – written and verbal.
• Strong analytical and project management skills.
  

Preferred Qualifications

• Certification in Google Ads, Google Analytics, or HubSpot.
• Working knowledge of ABM tools and campaign orchestration platforms.
• Exposure to HTML/CSS and basic design editing (Canva, Adobe).
• Prior experience in IT services or B2B SaaS domain is a strong plus.