Assistant Manager - Channel Management

Purpose/Objective

The Channel Management Specialist will play a pivotal role in driving the strategic expansion and operational excellence of ATGL’s City Gas Distribution (CGD) networks. This role focuses on optimizing channel partnerships, identifying growth opportunities, and ensuring seamless execution of marketing and lead generation initiatives. The position aligns with ATGL’s mission to provide reliable, environment-friendly natural gas solutions while supporting the business unit’s ongoing projects and market expansion goals.

Key Responsibilities of Role

- Develop and execute channel strategies to drive lead generation for Dealer Owned Dealer Operated (DODO) models, ensuring alignment with ATGL’s CGD network expansion goals. - Conduct Geographic Area (GA)-wise stretch identification and secure sign-offs from Regional Heads (RH) to prioritize high-potential zones for business growth. - Lead the planning and execution of Wave V launches, including the development of marketing campaigns such as radio jingles and social media advertisements. - Collaborate with cross-functional teams to ensure the effective rollout of promotional activities and campaigns tailored to specific GAs. - Monitor and analyze channel performance metrics, providing actionable insights to enhance partner engagement and operational efficiency. - Build and maintain strong relationships with channel partners, ensuring alignment with ATGL’s strategic objectives and operational standards. - Identify and onboard new channel partners to expand ATGL’s market reach, ensuring compliance with business unit guidelines. - Leverage digital tools and platforms to optimize lead generation, campaign tracking, and partner management processes. - Provide regular updates and reports to the BD Head, highlighting progress, challenges, and opportunities within the channel management function. - Stay updated on industry trends and competitor activities to inform strategic decision-making and maintain ATGL’s competitive edge.

Technical Competencies

Lead Generation Targets,Channel Partner Onboarding,GA Wise Stretch Identification,Strategic Channel Management Expertise

Qualifications and Experience

- Proven experience in channel management, business development, or a related field, with a minimum of 10 years in a similar role. - Demonstrated expertise in lead generation, marketing campaign execution, and partner relationship management. - Strong understanding of the CGD industry, including market dynamics, customer segments, and operational challenges. - Bachelor’s degree in Business Administration, Marketing, or a related field. - MBA or equivalent postgraduate qualification in Marketing or Business Strategy is preferred.