Assistant Manager - Channel Management

Responsibilities

• Develop and execute channel strategies to drive lead generation for Dealer Owned Dealer Operated (DODO) models, ensuring alignment with ATGL’s CGD network expansion goals.
• Conduct Geographic Area (GA)-wise stretch identification and secure sign-offs from Regional Heads (RH) to prioritize high-potential zones for business growth.
• Lead the planning and execution of Wave V launches, including the development of marketing campaigns such as radio jingles and social media advertisements.
• Collaborate with cross-functional teams to ensure the effective rollout of promotional activities and campaigns tailored to specific GAs.
• Monitor and analyze channel performance metrics, providing actionable insights to enhance partner engagement and operational efficiency.
• Build and maintain strong relationships with channel partners, ensuring alignment with ATGL’s strategic objectives and operational standards.
• Identify and onboard new channel partners to expand ATGL’s market reach, ensuring compliance with business unit guidelines.
• Leverage digital tools and platforms to optimize lead generation, campaign tracking, and partner management processes.
• Provide regular updates and reports to the BD Head, highlighting progress, challenges, and opportunities within the channel management function.
• Stay updated on industry trends and competitor activities to inform strategic decision-making and maintain ATGL’s competitive edge.
  

Qualifications

• Proven experience in channel management, business development, or a related field, with a minimum of 10 years in a similar role.
• Demonstrated expertise in lead generation, marketing campaign execution, and partner relationship management.
• Strong understanding of the CGD industry, including market dynamics, customer segments, and operational challenges.
• Bachelor’s degree in Business Administration, Marketing, or a related field.
• MBA or equivalent postgraduate qualification in Marketing or Business Strategy is preferred.