Assistant Manager - Channel Management

As a Channel Manager at ATGL, your role involves developing and executing channel strategies to drive lead generation for Dealer Owned Dealer Operated (DODO) models. Your responsibilities include: - Conducting Geographic Area (GA)-wise stretch identification and securing sign-offs from Regional Heads (RH) to prioritize high-potential zones for business growth. - Leading the planning and execution of Wave V launches, including developing marketing campaigns like radio jingles and social media advertisements. - Collaborating with cross-functional teams to ensure effective rollout of promotional activities and campaigns tailored to specific GAs. - Monitoring and analyzing channel performance metrics to provide actionable insights for enhancing partner engagement and operational efficiency. - Building and maintaining strong relationships with channel partners to ensure alignment with ATGL's strategic objectives and operational standards. - Identifying and onboarding new channel partners to expand ATGL's market reach while ensuring compliance with business unit guidelines. - Leveraging digital tools and platforms for optimizing lead generation, campaign tracking, and partner management processes. - Providing regular updates and reports to the BD Head, highlighting progress, challenges, and opportunities within the channel management function. - Staying updated on industry trends and competitor activities to inform strategic decision-making and maintain ATGL's competitive edge. Qualifications required for this role include: - Proven experience in channel management, business development, or a related field, with a minimum of 10 years in a similar role. - Demonstrated expertise in lead generation, marketing campaign execution, and partner relationship management. - Strong understanding of the CGD industry, including market dynamics, customer segments, and operational challenges. - Bachelor's degree in Business Administration, Marketing, or a related field. - MBA or equivalent postgraduate qualification in Marketing or Business Strategy is preferred.,