Area Sales Manager

Key Responsibilities: Modern Trade (MT):Handle key MT accounts such as LuLu, Spar, Adishwar, M K Retail. Manage new product listings, purchase order follow-ups, and execution of consumer offers. Drive new store activations and ensure timely coordination with modern trade partners. Plan and execute sampling activities to drive visibility and trials. Track and report competitor activities in assigned territory. Quick Commerce & E-Commerce: Manage onboarding and activation of quick commerce & e-commerce platforms. Ensure product placement, availability, and performance monitoring. General Trade (Standalone Supermarkets):Handle standalone supermarket accounts in Bangalore and Karnataka region. Ensure new product placements in outlets and drive product visibility. Responsible for achieving Primary Sales & Secondary Sales targets. Monitor and track secondary sales across freezer and non-freezer outlets. Team Handling & Development: Manage and motivate a team of Sales Officers, Merchandisers, and Promoters. Drive performance on secondary sales, bill cuts, bill value, and focus SKUs. Provide sales team motivation regarding new store activations and sales achievement. Operational Excellence: Ensure timely collection of outstanding payments from MT & GT accounts. Share MRM PPTs and Daily/Weekly/Monthly Sales Reports with HO. Manage hub stock & inventory as per secondary sales requirements. Key Deliverables: Achievement of primary and secondary sales targets. 100% execution of activations, listings, and promotions in MT, GT & Q-commerce. Timely submission of MIS, reports, and trackers. Effective team management and motivation. Efficient stock and payment management. Qualifications & Skills: Graduate in Sales & Marketing (preferred). 1+ years of sales experience in FMCG / Food & Beverages handling MT, GT & E-Commerce. Strong experience in Modern Trade account handling and GT (Standalone Supermarkets). Good knowledge of quick commerce platforms and their activation process. Excellent communication, negotiation & relationship management skills. Strong team management & leadership skills. Proficiency in MS Office (Excel, PowerPoint) and sales reporting.