Area Sales Manager

Role & responsibilities

Key Roles & Responsibilities for Associate Sales Manager (ASE) Water & Colour

a) Increase sales of water & Colour measuring instruments, Chemistries, accessories, services and consumables at respective zones or territories.

i) Generating Enquiries/leads & converting them into orders.

ii) Achieve Annual business objectives set by the company from time to time by ensuring all guidelines & policies.

iii) Based on analysis and research of water & Colour measurement Instruments & chemistries markets for respective zone/territory, prioritise and develop sales plans and forecasts in line with Company strategy & Objective for their respective zone/territory

iv) Work closely in developing close relationships with appropriate Industries/Government bodies/Institutes and Bodies that influence sales in the Indian market for water products.

v) Assist all activities for converting leads to sell i.e. presentations/Demonstrations/technical discussions/Installation

vi) Respond to enquiries, and provide quotations in a timely and effective way with the help of the team/Distributor

vii) Contact potential customers/distributors and arrange sales meetings for product promotion

viii) Listen and understand customer/distributor requirements, and sell suitable instruments/accessories/consumables/services to meet their needs

ix) Follow up sales to ensure satisfaction, and to maintain good relationships with customers/distributors

x) Take responsibility for delivering appropriate training programmes for customers/ distributors in their respective zones/territories.

xi) Update on competition activities

xii) Update on own & customers/Distributors Products knowledge from time to time

xiii) Develop improved technical application support for customers/distributors

xiv) Develop distribution network for respective zone/territory as per company requirement & policy.

xv) Contribute to development of strategy, marketing and product development activities in consultation with reporting Manger & Company Management for respective zone/territory.

xvi) Follow the complete sales cycles with standard process with proper communications with all internal & external persons involved in the process.