Area Sales Manager

Job Title: Area Sales Manager – FMCG

Location: Mumbai/Gujarat

Experience: 3–7 years in FMCG Sales

Employment Type: Full-time

Job Summary

We are seeking a dynamic and result-oriented Area Sales Manager (ASM) to drive sales, expand market presence, and manage distributor and retailer networks within the assigned territory. The ideal candidate must have strong FMCG experience, team-handling capability, and a proven track record of achieving sales targets.

Key Responsibilities

• Achieve monthly, quarterly, and annual sales targets for the assigned area.
• Manage and expand distribution channels, ensuring optimal stock availability and product visibility.
• Lead, guide, and motivate the sales executives/DSRs to improve productivity and coverage.
• Conduct regular market visits to monitor competitor activities, pricing, schemes, and market trends.
• Build and maintain strong relationships with distributors, retailers, and key trade partners.
• Implement sales strategies, schemes, and promotions effectively at the ground level.
• Ensure timely execution of market activations, brand visibility, and merchandising.
• Monitor sales performance, reporting, and forecasting for the territory.
• Resolve market issues, ensure collections, and maintain credit discipline.
• Conduct monthly review meetings with the team and distributors.

Required Skills & Qualifications

• Graduate
• 3–7 years of FMCG sales experience (Foods/Beverages).
• Strong knowledge of distributor management, retail operations, and territory expansion.
• Excellent communication, negotiation, and analytical skills.
• Ability to work independently and manage a field team effectively.
• Proficiency in MS Excel, PowerPoint, and sales reporting tools.
• Experience with Bzome software will be an added advantage.

Key Competencies

• Leadership & Team Management
• Target & Result Orientation
• Market Understanding
• Problem-Solving Ability
• Relationship Building

Strategic Planning

Job Type: Permanent

Pay: ₹45,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Flexible schedule
• Health insurance
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person