Area Sales Manager: FMCG (GT & Horeca)

Job Description

Job Title: ASM Job Type: Full-time Experience: 3- 10 Years Job Summary The Area Sales Manager (ASM) for HORECA (Hotels, Restaurants, and Cafés) is responsible for overseeing and driving sales performance across multiple territories within a region. This role involves developing strategic plans, managing a team of Area Sales Officer Sales Executive, and ensuring the successful implementation of sales initiatives. The ASM will focus on building and maintaining strong customer relationships, achieving sales targets, and expanding market presence in the HORECA sector. Key Responsibilities Develop and execute comprehensive sales strategies to achieve regional targets in the HORECA segment. To expand distributor and retail coverage across Assigned territory Managing General Trade,Horeca and institutional Food service sales and Managing existing client relations. Devising sales plans and setting appropriate targets. Minimize sales return from Vendor/Channel partner end and ensure proper stock replenishment cycles. Formulate business and market share growth plans. Periodic review with direct reportees to increase Sales and visibility Tapping untouched market segments and customer groups. Consistent joint working with low performing reportees to increase overall productivity Analyze and provide feedback on market trends and competitor activity. Work towards brand building and visibility activities across specified areas. Product scheme management and pricing inputs. Proper PJP planning of reportees to increase output Scouting for and recruitment of talented candidates as per company protocol and training them for market execution MIS review with top management for assigned area and territory Qualifications Masters or MBA in marketing will be Preferred. Proven experience in sales, with a track record of meeting or exceeding targets. Excellent communication, presentation, and negotiation skills. Strong interpersonal and relationship-building skills. Ability to work independently and as part of a team. Results-oriented with a customer-centric mindset. Additional Requirements Building a strong Channel partner network for the company in the Region. Establish market coverage based on population data and ensure partner penetration across the Region. Work closely with the Sales Team along with a cross-functional team of Product, Finance and Customer support team to drive high-quality field Present the quarterly plan to the Executive and SO Team, focusing on how will achieve Revenue target for the Region while keeping future in mind. Drive adoption of new products, promotions or processes across the Region. Coordination with the various teams in the Head office to ensure timely support provided to the field team. Present sales reports and realistic forecasts to the management team periodically. Managing Sales and Distribution for broad geography. Skills: sales & distribution,communication,sales strategy development,negotiation skills,team management,b2b sales,market analysis,product scheme management,interpersonal skills,customer relationship management,horeca,sales,communication skills,business development,pricing strategy Show more Show less