Area Sales Manager B2B - Nagpur

JOB OBJECTIVE :

The Area Sales Manager will be responsible for executing the overall sales strategy within the allocated markets and areas; focusing on increasing market share, achieving sales targets, and ensuring customer satisfaction in the lighting industry. This role requires strong leadership, a deep understanding of the lighting market, and the ability to build and maintain key customer relationships.

KEY RESPONSBILITIES :

Strategic

• Execute the 3 year rolling Sales Plan and Business Targets based on Product Segment and Geographical segment. 
• Assist the Territory Sales Manager in Channel Partner Development and Retention for Dealer and Distribution 
• Signage / Display / Branding of Lafit at Retail Outlets - Dynamic 

Market Development

• Identify and target new business opportunities within the state.
• Expand the customer base by developing relationships with key industry players
• Ensure effective coverage and penetration of the market by the sales team.

Operational

• Manage the sales operations within the allocated markets / Area, including pricing, contract negotiations, and order processing.
• Ensure accurate and timely reporting of sales activities, results, and forecasts.
• Coordinate with other departments, such as marketing, supply chain, and finance, to ensure seamless operations.
• Ensure Monitoring of Sales Targets and proactive steps to ensure achievement of the same. 
• Proactive identification of slow and Non Moving inventory and timely liquidation to ensure minimum working capital blockage 
• Ensure Timely and accurate responding to leads / enquiries (from all sources) by the entire Sales Team
• Control and manage selling and distribution overheads 
• Liaise with Marketing Team for effective value creation from Marketing spends 
• Ensure average collection cycle of 30-45 days from Sales date
• Adhere to the Customer Credit evaluation process.
• Deliver regular Sales Training and Product Training (Own Staff)
• Deliver regular Product Awareness and Training ( Channel Partner) 

Customer Relationship Management

• Build and maintain strong relationships with key customers, ensuring high levels of customer satisfaction.
• Resolve customer issues and concerns in a timely and effective manner.

Industry Expertise:

• Stay abreast of the latest industry trends and technological advancements in lighting.
• Collaborate with the product development team to ensure our lighting solutions meet market demands and client expectations.

QUALIFICATION

• MBA in Sales and Marketing 
• Master's degree in Engineering (preferred)
• Certification in MS Office and AI tools 
• Proficiency in operating Automated Tools / Software 

EXPERIENCE

• 5+ years of experience in Sales  (Lighting Industry preferred) with at least 2+ years of experience in FMEG (Fast Moving Electrical Goods) 

SKILLS

• Strong Go Getter and result-oriented 
• Ability to analyze market data and develop strategic business plans.
• Conflict Management and problem-solving ability 
• Strong analytical and decision-making skills.
• Excellent communication (verbal and written), negotiation, and interpersonal skills.
• Good emotional intelligence, discretion, and a commitment to confidentiality.

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