Area Sales Manager-B2B (Horeca)

Position:

Experience:

Industry:

Location:

Travel:

Note:Apply only if you have relevant experience in the field of B2B HORECA and FMCG background. Mandatory experience in Masala, Spices, Food Ingredients, Tea or FMCG Food Products

Job Overview:

Key Responsibilities:

Sales & Business Development

• Should have

  strong legwork and on-ground sales

  experience in the

  HORECA

  segment across North Karnataka, particularly in Hubli, and must be capable of working independently.
• Develop and execute sales strategies for

  B2B HORECA

  customers across the assigned area.
• Identify, onboard, and manage

  Hotels, Restaurants, Caterers, Cafes, QSRs, and institutional kitchens.

• Helping with the appointment of

  new distributors

  wherever required.
• Achieve monthly and annual sales volume, value, and collection targets.
• Drive bulk sales, contract pricing, and repeat orders.

Key Account Management

• Build strong relationships with chefs, purchase managers, F&B managers, and owners.
• Conduct product demos, sampling, and tastings to promote masala and spice ranges.
• Ensure regular follow-ups, order conversion, and long-term contracts.

Channel & Distributor Management

• Appoint and manage B2B distributors/stockists for HORECA supply.
• Ensure proper availability, pricing discipline, credit control, and timely deliveries.
• Monitor distributor performance, secondary sales, and inventory levels.

Market Development & Promotion

• Launch new products and drive product trials in institutional kitchens.
• Monitor competitor activity, pricing, and market trends.
• Support promotional activities, food expos, chef meets, and trade events.

Reporting

• Prepare daily/weekly/monthly sales reports, forecasts, and market feedback.

Key Skills:

• Strong negotiation and relationship-building skills
• Deep understanding of HORECA buying behavior.
• Ability to handle bulk orders, tenders, and institutional pricing.
• Excellent communication and presentation skills.
• Target-oriented and self-driven

Preferred Attributes

• Existing network with chefs, hotels, restaurant chains, and caterers.
• Experience in launching products in HORECA segment.
• Willingness to travel extensively.

Education

• Graduate in any discipline or MBA/PGDMMarketing preferred

Benefits

• Competitive salary.
• Travel allowance/reimbursement.
• Career growth opportunities in a fast-growing FMCG food business.

About company:

Website: https://chetanfoods.com