Area Sales Manager (ASM) – Channel Sales (LED Lighting)

Company: Hyglow Industries Limited
Department: Sales & Business Development
Area: Delhi NCR
Reporting To: Regional Sales Manager / Director – Sales
Website: www.hyglow.com

Role Summary:

The Area Sales Manager (ASM) – Channel Sales will be responsible for driving sales growth and expanding Hyglow’s distribution network within the assigned region. This role involves managing a team of Territory Sales Executives (TSEs), ensuring achievement of sales and collection targets, building strong dealer/distributor relationships, and implementing effective market expansion strategies for Hyglow’s LED lighting products.

Key Responsibilities:

• Achieve monthly, quarterly, and annual sales and collection targets for the assigned territory.
• Lead and motivate the TSEs to achieve individual and team performance goals.
• Appoint, develop, and manage channel partners (dealers, distributors, retailers).
• Ensure product visibility, display, and brand presence at retail counters.
• Monitor secondary sales and ensure adequate inventory levels across the channel.
• Conduct regular market visits to assess competitor activities, pricing, and promotions.
• Implement company schemes and new product launches effectively in the market.
• Drive channel engagement through dealer meets, electrician programs, and trade activities.
• Prepare and review daily sales reports (DSR), sales forecasts, and collection updates.
• Coordinate with marketing, supply chain, and finance teams for smooth operations.
• Provide market insights and feedback to management for strategy planning.

Qualifications & Skills:

• Graduate / Postgraduate (Preferred: Commerce / Marketing / Electrical background).
• 4–8 years of experience in channel sales, preferably in LED lighting, electricals, or FMCG sector.
• Proven track record of achieving sales and team performance targets.
• Strong leadership, communication, and negotiation skills.
• Good analytical and reporting abilities.
• Proficiency in MS Excel, WhatsApp reporting, and CRM tools.
• Willingness to travel extensively within the assigned region.
• Two-wheeler with valid driving license (mandatory).

Compensation & Benefits:

• Fixed Salary + Performance-based Incentives + TA/DA.
• Recognition & Rewards for top performance.
• Career progression to Regional Sales Manager roles.
• Training & exposure to modern trade and channel management practices.

Company Address:

Hyglow Industries Ltd.
Khasra No.-143, Plot No.-558,Kanjhawala Industrial Area,Delhi – 110081, Indiawww.hyglow.com

Job Types: Full-time, Permanent

Pay: ₹35,000.00 - ₹50,000.00 per month

Benefits:

• Cell phone reimbursement
• Leave encashment
• Paid sick time
• Paid time off
• Provident Fund

Work Location: In person