Area Business Head

Business Head – FMCG Division (Prebuy) - 8925873440

• Exposure to South India FMCG retail and distribution ecosystem.
• Understanding of rural vs urban FMCG trade behavior.
• Experience in scaling a start-up or fast-growing FMCG setup.

Job Description

A. Business Strategy & Leadership

• Define and execute the company’s short-term and long-term business goals.
• Lead the entire FMCG division, including Sales, Brand Development, Distribution, and Operations.
• Develop annual business plans, revenue targets, and growth strategy.
• Review business performance through regular MIS and analytics dashboards.

B. Sales & Market Expansion

• Set beat-wise, area-wise, and region-wise sales targets.
• Drive direct-to-retail (D2R) expansion across Tamil Nadu and other regions.
• Monitor performance of Field Sales Executives (FSEs), BDMs, and Sales Managers.
• Identify new market segments, retail clusters, and distributor opportunities.
• Develop incentive plans to achieve productivity and target efficiency.

C. Brand & Trade Development

• Collaborate with the Brand Development Team to onboard new brands and strengthen existing ones.
• Create trade marketing and visibility strategies (POS, promotions, offers).
• Plan product bundling, shelf visibility, and retailer engagement programs.

D. Financial & Operational Control

• Take ownership of P&L, pricing strategy, and gross margin improvement.
• Coordinate with Accounts & Warehouse to ensure smooth billing, dispatch, and stock control.
• Implement efficient credit & collection policies.

E. Team Management

• Build and develop a strong leadership pipeline across sales and brand teams.
• Conduct monthly performance reviews and quarterly strategy meetings.
• Foster a culture of accountability, learning, and innovation.

F. Data, Technology & Reporting

• Oversee CRM, sales tracker dashboards, and market analytics.
• Drive digital adoption across teams for transparency and speed.
• Submit weekly and monthly reports to management on business progress and bottlenecks.

Job Types: Full-time, Permanent

Pay: ₹60,000.00 - ₹80,000.00 per month

Benefits:

• Cell phone reimbursement
• Health insurance

Work Location: In person