Area Business Development Manager

Location:

Department:

Job Overview:

General Trade (GT)

Key Responsibilities:

1. General Trade (GT) Sales:

• Build and maintain relationships with key distributors, wholesalers, and retailers in the Gujarat & MP region.
• Achieve monthly and annual sales targets for General Trade accounts.
• Identify and onboard new retailers and distributors to expand market reach in Pune.
• Ensure optimal stock levels with retailers and manage supply chain issues to avoid stockouts.
• Work with distributors to ensure that products are displayed according to company standards and in key retail locations.

2. Modern Trade (MT) Sales:

• Build relationships with key modern trade accounts such as large retail chains, supermarkets, hypermarkets, and e-commerce platforms in Gujarat & MP.
• Negotiate terms, promotional offers, and pricing with modern trade partners.
• Drive sales through modern trade channels by executing promotions, seasonal campaigns, and new product launches.
• Ensure the execution of promotional campaigns and track their effectiveness in the MT segment.
• Gather and provide insights regarding market trends, customer preferences, and competitor activities in both GT and MT segments.

3. Reporting and Documentation:

• Provide regular reports on sales performance, market trends, competitor activities, and customer feedback to management.
• Assist in forecasting sales for both GT and MT channels in the Gujarat & MP region.
• Monitor competitors’ activities, prices, and promotional strategies in both GT and MT segments.

Key Skills & Qualifications:

• Proven experience (5 years) as a Sales Executive in General Trade and Modern Trade channels, preferably in the FMCG, retail, or consumer goods industry.
• In-depth knowledge of the Pune market, with an understanding of both General Trade and Modern Trade dynamics.
• Strong interpersonal and communication skills, with the ability to build relationships and communicate effectively with distributors, retailers, and MT chains.
• Strong negotiation, closing, and presentation skills.
• Ability to analyze sales data, market trends, and competitor activities to make informed decisions.
• Strong problem-solving skills and the ability to think strategically to overcome challenges in both sales channels.

Education:

• Bachelor’s degree in Business, Marketing, or a related field.

• Preferred:

  MBA in Sales & Marketing or relevant certification (optional).