Analyst, Marketing Analytics (GTM)

COMPANY PROFILE

Bain & Company is the management consulting firm that the world’s business leaders come to when they want results. Bain advises clients on strategy, operations, information technology, organization, private equity, digital transformation and strategy, and mergers and acquisition, developing practical insights that clients act on and transferring skills that make change stick. The firm aligns its incentives with clients by linking its fees to their results. Bain clients have outperformed the stock market 4 to 1. Founded in 1973, Bain has offices in various countries, and its deep expertise and client roster cross every industry and economic sector.

The firm established several functions in the Indian market early 2000s and its remit across functions has expanded over time. Since 2019, these functions have become part of Global Business Services (GBS). Global Business Services (GBS) is a network of five interconnected business-function hubs across India, Poland, Malaysia, Mexico and Portugal, serving Bain globally to run our business, support other functions, and help drive innovation internally. We are over 1000 business professionals – serving functions in operations, HR, finance, legal, tech, marketing, research, and data analytics – who support our offices globally.  Our mantra of “shared innovation, seamless execution,” underpinned by a passion for results, teamwork, and creativity, helps Bain stay at the top of our game operationally.

POSITION SUMMARY

Analyst, Digital Marketing Analytics

Google Analytics (GA4), Google Tag Manager (GTM), and social media analytics

agile, fast-paced environment

RESPONSIBILITIES AND DUTIES

Digital & Marketing Analytics (50%)

• Lead tracking and analysis across web, social, and digital campaigns using

  GA4, GTM

  , and platform-native tools.
• Implement, test, and troubleshoot tags, triggers, and data layers to ensure complete and accurate data capture.
• Diagnose and resolve common problems such as missing tags, broken links, and number mismatches.
• Partner with marketing stakeholders to define KPIs, track performance, and generate actionable insights.
• Provide recommendations to optimize digital campaigns and improve conversion paths

Data Visualization & Reporting (30%)

• Design, automate, and maintain

  Tableau dashboards

  to support marketing decision-making.
• Translate complex data into

  intuitive, executive-ready visual stories

  .
• Ensure dashboards are accurate, user-friendly, and performance optimized.
• Support development using

  Tableau Prep

  where needed for upstream data shaping.
• Develop and maintain data infrastructure to support the Marketing Analytics function, ensuring data quality and accessibility to enable marketing insights. 

Data Integration, Tagging & Agile Collaboration (20%)

• Build and manage

  data pipelines and transformations

  to automate reporting and improve scalability.
• Partner with cross-functional teams (marketing, technology, analytics) to ensure consistent, high-quality insights.
• Operate within an

  agile working environment

  , using tools like

  JIRA

  for task tracking, delivery, and sprint planning.
• Work closely with developers, analytics, and business partners to align tracking requirements with reporting needs
• Manage multiple projects, prioritize work, and ensure timely delivery of results.
• Understand Bain’s marketing priorities and translate those into Analytics use cases.
• Drive and expand the training and professional development of  Security Operations staff.

QUALIFICATION AND EXPERIENCE

• 2+ years

  in digital marketing analytics, web analytics, or marketing-focused business intelligence.
• Proven expertise with

  Google Analytics (GA4)

  ,

  Google Tag Manager (GTM)

  , and

  social media analytics platforms

  (e.g., LinkedIn Ads, Meta Business Suite).
• Hands-on experience in

  tag setup, troubleshooting, and issue resolution

  .
• Proficiency in

  Tableau

  for dashboarding; experience with Tableau Prep is a plus.
• Strong foundation in

  SQL

  ; exposure to Python or Alteryx is a plus.
• Experience working with

  relational databases, structured & semi-structured data, and ETL processes

  .
• Familiarity with

  agile ways of working

  and tools like JIRA.
• Strong

  stakeholder management, communication, and collaboration skills

  , with experience partnering with senior leaders and cross-functional teams.
• Excellent

  problem-solving and storytelling abilities

  , with a focus on clarity, data accuracy, and business impact.
• Advanced

  Excel and PowerPoint

  skills, with the ability to turn complex data into clear, executive-level deliverables.
• Highly organized, detail-oriented, and proactive in managing competing priorities.
• Excellent

  organizational and project management skills

  , with the ability to juggle multiple priorities in a fast-paced environment.
• Meticulous attention to detail and a strong commitment to data accuracy and timely delivery.

WHAT MAKES US A GREAT PLACE TO WORK