Analyst-Data Analytics

With a focus on digitization, innovation, and analytics, the Enterprise Digital and Data Solutions (EDDS) team creates central, scalable platforms and customer experiences to help markets across all of these priorities.  Charter is to drive scale for the business and accelerate innovation for both immediate impact as well as long-term transformation of our business. A unique aspect of EDDS is the integration of diverse skills across all of its remit. EDDS has a very broad range of responsibilities, resulting in a broad range of initiatives around the world.

The American Express Enterprise Digital Experimentation & Analytics (EDEA) team in EDDS leads the Enterprise Product Analytics and Experimentation charter for Brand & Performance Marketing and Digital Acquisition & Membership experiences as well as Enterprise Platforms. The focus of this collaborative team is to drive growth by enabling efficiencies in paid performance channels & evolve our digital experiences with actionable insights & analytics. The team specializes in using data around digital product usage to drive improvements in the acquisition customer experience to deliver higher satisfaction and business value.

Purpose of the Role :

This role will report to the Manager of Performance and Brand Marketing Analytics team within EDEA and will be based in Gurgaon.

·       Translate business initiatives into KPIs and execute KPI measurement via data analysis

·       Lead campaign performance measurement and optimization by designing test-and-learn strategies, leveraging advanced analytics to identify performance drivers, and recommending data-backed optimizations to improve ROI across paid media and brand channels.

·       Drive analytical decision-making through cross-functional partnership with marketing, finance, and data science teams to align on goals, share actionable insights, and enhance campaign impact through collaborative experimentation.

·       Act as a strategic thought partner to media stakeholders, delivering compelling, insight-driven narratives and dashboards that translate complex data into clear business recommendations to maximize campaign performance.

Minimum Qualifications:

·       1-2 years of relevant experience with analytical background.

·       Degree in quantitative field (e.g. Statistics , Finance, Engineering, Mathematics, Computer Science)

·       Strong SQL programming skills and experience in large data processing

·       Experience with data visualization programs such as Tableau

·       Ability to work in a dynamic, cross-functional environment, with strong attention to detail.

·       Excellent communication skills with the ability to engage, influence, and encourage partners to drive collaboration and alignment.

Preferred Qualifications:

·       Advanced degree in quantitative field (e.g. Statistics , Finance, Engineering, Mathematics, Computer Science)

·       Experience with web analytics tools such as Adobe Analytics or Google Analytics

·       Basic knowledge of statistical techniques including A/B testing

• Competitive base salaries 
• Bonus incentives 
• Support for financial-well-being and retirement 
• Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
• Generous paid parental leave policies (depending on your location) 
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
• Free and confidential counseling support through our Healthy Minds program 
• Career development and training opportunities