Amazon Sponsored Ads Specialist

Job description

We thank all previous applicants for their interest. Please note that only new applications will be considered for this opening.

Job Title: Amazon Sponsored Ads Specialist

Working Hours: Shift timings will be between 12:00 PM to 9:00 PM IST, or between 1:00 PM to 10:00 PM IST

Location: Turbhe-Vashi, Navi Mumbai

Compensation: 5LPA -7LPA

Employment Type: Full-time

Number of Positions: 2

About Us:

Keplin Group Limited is a UK-based company that owns 11 different FMCG brands. We are dedicated to making everyday living better by offering practical, high-quality household and lifestyle products at great value. As a trusted UK-based retailer, we cater to a wide range of needs — from home essentials and personal care to garden accessories and seasonal items — through our diverse portfolio of brands. With a strong focus on customer satisfaction, affordability, and fast delivery, Keplin Group continues to grow as a one-stop shop for convenient, reliable, and smart solutions for modern living.

As we continue to grow, we are looking to hire an experienced Amazon Sponsored Ads Specialist to join our performance marketing team and drive success for our product portfolios across UK and Europe Amazon marketplaces.

Key Responsibilities

Strategy & Planning

· Develop and execute data-driven Amazon PPC strategies for Sponsored Products, Sponsored Brands, Sponsored Display & Sponsored TV.

· Conduct market, competitor, and keyword research to support advertising strategies.

· Build and manage advertising funnels tailored to client objectives (launch, scale, profitability, etc.).

· Define KPIs and performance targets for campaigns across product portfolios.

Campaign Management

· Create, structure, and optimise advertising campaigns to drive sales, improve ACoS/TACOS, and maximise profitability.

· Perform regular bid optimisations, keyword harvesting, and negative keyword management.

· Conduct split tests (A/B testing) for creatives, targeting, placements, and ad types.

· Manage budgets, pacing, and daily/monthly ad spend in line with client goals.

Analytics & Reporting

· Track campaign performance daily using Amazon tools (Ad Console, Seller Central, Brand Analytics), internal dashboards and other 3^rd party ads management tools.

· Generate detailed weekly/monthly performance reports for internal and client communication.

· Provide actionable insights and recommendations to improve ad outcomes.

🔍 Technical & Cross-functional Collaboration

· Work closely with the creative team to develop high-converting ad creatives.

· Collaborate with brand management team to align ads with pricing, stock, and content strategies.

· Stay updated on Amazon Advertising policy changes, beta features, and industry best practices.

· Work with tools such as Helium 10, Perpetua, Pacvue, DataDive, or similar ad management and keyword research softwares.

Required Skills & Experience:

· 4+ years of hands-on experience managing Amazon Ads for large to enterprise accounts.

· Proven track record of improving ROAS/ACoS, CTRs, and conversions.

· Solid understanding of advertising metrics, retail readiness, and Amazon ranking algorithms.

· Experience in managing both UK/US and European Amazon marketplaces.

· Proficiency in Excel/Google Sheets, Google Data Studio, keyword tools, and bulk operations.

· Strong analytical skills with an ability to turn data into strategic insight.

· Excellent communication and reporting skills.

Nice to Have:

· Experience with DSP on Amazon.

· Amazon certifications (Sponsored Ads Accreditation, DSP Certification, etc.).

· Experience working with creative teams on Sponsored Brand Videos.

· Familiarity with Walmart, eBay or other marketplaces a plus.

How to Apply: Apply directly via this LinkedIn job post or email your CV and cover letter to avantideshmukh@keplin-group.com